System to monitor broadcasts among start-up tilt winners

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Sunday, October 14, 2012

ONE of the eight winning start-ups of the recently concluded Hack2Hatch: From Hacker to Founder was a system that automated the monitoring of broadcast media.

Orchestrack, which was developed by Raymond Del Rosario, 25 and Maria Unicka Unyx Sta. Ana, was named one of the winning start-ups in the event held in Cebu.

Orchestrack is a web-based tool that auto-captures broadcast feeds and auto-identifies content from radio, television, Internet stations and other media.


The concept behind the product began in 2006 when Del Rosario and Sta. Ana, along with two university friends, came up with a thesis topic for the creative industry. They said that at that time, the industry had less access to local software.

Del Rosario’s father, a music industry affiliate and currently Orchestrack’s advisor, introduced to the group the tedious manual song tracking needed to be done by a local performance rights organization. That encouraged them to focus on the music industry.

As graduates of BS in Computer Science and with their background in software engineering, Del Rosario and Sta. Ana established their own company in 2010.

They formed Orchestronix Corp, a a software design and development company that offers services on broadcast monitoring, digital music distribution, technology consultation and web application development. Their pilot project was a local music download site created in collaboration with the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) through Click Music Philippines.

Orchestrack currently monitors songs and feeds from five radio stations in Manila.

They’re planning to expand outside the capital and to monitor political jingles for the 2013 national elections.

According to Sta. Ana, Orchestrack is a channel for advertisers, media players and researchers to keep their monitoring, reporting and analysis accurate.

Published in the Sun.Star Cebu newspaper on October 15, 2012.


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