GT Cosmetics introduces new product to the market

GT COSMETICS Manufacturing, the Cebu-based pioneering brand in the beauty industry, has achieved another milestone in its young existence with the launching during the festival month of January of its new product: the GT Carrot Lotion.

The Sinulog Festival, Dinagyang, and Ati-Atihan are perfect occasions to marvel at GT Carrot Lotion’s effectiveness as a sunblock and a moisturizer.

The product, a result of a tedious research process, is something most women want in their lotion as it is a combination of four products rolled into one.

Aside from being a sunblock and a moisturizer, the product is also good for people who want a whitening cream and a body/skin concealer.

In coming up with the product, Engr. Leonora B. Salvane, president and national sales manager of the company, said it is the company’s answer to the continuing clamor of GT product users for new products that are not just affordable but whose quality are comparable with foreign brands.

“It has been through constant clamor of GT product users that pushed me to make this lotion. And finally, this is it!” said Engr. Salvane.

The unveiling of the product coincides with the company’s decision to join for the first time, the annual Sinulog Festival float parade.

Engr. Salvane said the company decided to set aside an amount so it could spruce up a float because she considered the event a venue where she could pay tribute to the Senior Sto. Nino.

“I have to return the glory to God,” she said, as she remembers that it was in the 1990s when she prayed hard as she was in search for a business model that would not only provide her with a good source of livelihood, but would also make her would-be clients satisfied.

Because she considers the company a “miracle” as it was a result of constant devotion to God and hardwork, she named it GT Cosmetics which simply stands as “God-given talent and good things.”

Engr. Salvane prayed for an idea for a new business as she decided to close down her previous endeavor because she could not take anymore the corruption that she had to go through just to sustain it.

Among those who will ride on the float are beauty titlists in several pageants around Cebu and from other parts of the Visayas.

The titlists, all of them self-confessed GT product users, are Keena Soberbino, Pasigarbo Festival Queen 2012; Stefie Aberasturi, Sinulog Festival Queen 2011; Ginafe Jisanan, Bb. Mestiza 2012; Danica Puasa, Ms Consolacion 2012 finalists, models Angelie Kho, Ashley Dragan and Girlie Cabahug.

Also joining are Apriel Smith, Sinulog Festival Queen 2012; Randy Ybanez, Mr. UC 2012; Eugene Ching, Mr. Pintados 2012; Yam Valdego, Mr. Dumaguete 2011; and, Syv Mellivo, Hari ng Negros 2011. (PR)