I.Protect: Parody of trademarks-A A +A
Thursday, January 17, 2013
Clint Fabiosa & Ana Liza Villamor
THERE are those who sell shirts that make fun of famous brands by copying their font, style, and overall look but the words and logo are replaced with something hilarious.
An example is changing the brand “TAG HEUER” to “TIG-HUGAS” (or dishwasher).
Is this an act of trademark infringement? Parody is generally considered a defense against charges of trademark infringement. The reason is that consumers will not confuse the parody with the original work because they would recognize the parody as such, and will not take it (the parody) seriously.
Published in the Sun.Star Cebu newspaper on January 18, 2013.