I.Protect: Colors as trademarks-A A +A
Thursday, February 14, 2013
Clint Fabiosa & Ana Liza Villamor
IN OUR jurisdiction, colors may be registered as trademarks as long as they are defined by a given form. A color alone is not acceptable. The form is required so the trademark could be distinctive.
For example, a logo maybe described as a “red circle” or a “blue square.” In other jurisdictions, the registration of colors alone is allowed - if such colors do not have any function vis-à-vis the covered goods.
The color orange and red, for instance, are commonly adopted in warning devices because of these colors’ function: they can easily be seen. Some famous color trademarks are the Tiffany blue and the Coca-Cola red.
Published in the Sun.Star Cebu newspaper on February 15, 2013.