Maria Luisa rebrands project in Mandaue-A A +A
Friday, February 22, 2013
MARIA Luisa Properties (MLP) re-launched this week the Maria Luisa North-The Heritage, an exclusive 13.6-hectare subdivision in Jagobiao, Mandaue City.
The latest project, developed with residential developer Agro-Macro Development Corp., is built on the former Hacienda Mandaue.
MLP sales and marketing director Mary Grace Cejas said the project was originally launched in September 2011, bearing the name The Heritage alone.
MLP General Manager Annabelle Osmeña-Aboitiz explained that the reason for the rebranding is for clients to identify The Heritage as a Maria Luisa venture.
She added that as house and lot combos are becoming more saleable compared to lots alone, MLP decided to collaborate with home developers to construct houses for MLN-TH.
With lots open for commercial and residential purposes, MLN-TH encloses 244 cuts of 241 to 591 square meters each at P9.5 to P12 million.
Priced at a minimum of P2.5 million each, houses are built upon lot acquisition, with designs personalized by the owners.
With property titles, amenities and features readily available for prospective homeowners prior to house construction, MLP office manager Wendilyn V. Castro cited hassle-free ownership as Maria Luisa’s selling point.
As MLN-TH is directed towards the A and B market, Castro discussed that the payment plan is 20 percent down payment for 24 months at 0 percent, while the 80 percent financing could be arranged with a bank, Pag-IBIG Fund or an in-house agreement for up to 10 years.
Castro mentioned that the normal MLP rate is at 30 percent initial payment and 70 percent financing.
Aboitiz continued that MLP offered the 20-80 percent payment scheme not just for the financial convenience of their clients, but because most banks are accepting it as well.
As an upscale gated community, MLN-TH is not just targeted at starters such as newlyweds but also families with long-term housing needs, said Castro.
MLN-TH houses a clubhouse, basketball court, children’s playground, fishing pond, three sewer treatment facilities, drainage system, guard post and a swimming pool.
MLN-The Heritage may be reached through the Jagobiao National High School in Mandaue and the access road beside Fooda Supermarket in Consolacion.
Published in the Sun.Star Cebu newspaper on February 23, 2013.