Intel to have new country manager

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Wednesday, February 27, 2013


INTEL will have a new country manager. The company announced last week that its country manager for the Philippines, Ricardo Banaag, has elected to take early retirement effective April.

Banaag will be ending a 16-year career with Intel by the time he leaves office. He will be replaced by Calum Chisholm.

“Ricky has done a great job as Intel’s country manager and will leave our business in the Philippines in a strong position. The Philippines continues to be one of Intel’s key growth opportunities in Asia Pacific and globally. Ricky’s contributions to our future success will be missed,” said Uday Marty, SE Asia managing director. “At the same time, I am very pleased to welcome Calum to the role. I have great confidence in his ability to maintain strong performance in this vital market.”

With over three decades of experience in the IT industry, Banaag has had a depth of company experience in developing the PC industry in the Philippines.

Under his direction, Intel launched flagship Intel-powered products and devices, including Centrino Wireless, Atom netbooks and the latest Ultrabook convertibles running on the Core processor family. Banaag also led Intel to reach previously untapped markets and establish a strong presence in provincial areas. He is also responsible for expanding Intel’s strong ecosystem of distributors, channel partners and multi-national OEMs during his tenure.

Chisholm will take over Intel Philippines’ Sales and Marketing operations in Banaag’s stead. Previously an Intel OEM Global Marketing Manager, Chisholm was responsible for creating and driving breakthrough marketing strategies that showcase Intel technology and brand value within OEM solutions.

No stranger to the Philippines, Chisholm took on the role of temporary country manager as part of Intel’s unique rotation program in 2011. For three months, he handled the Philippine market and had the opportunity to work with Intel’s customers, partners and consumers in press.

Chisholm joined Intel Corporation as Product Marketing Engineer in 1996 and has since worked across Europe, Africa and Asia on the OEM business.

Currently based in Thailand, where he has lived for nine years, Chisholm and his family will relocate to the Philippines. (PR)

Published in the Sun.Star Cebu newspaper on February 28, 2013.

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