Cebu distributor introduces tea drink-A A +A
Wednesday, March 13, 2013
IN sync with its mission to provide Cebuanos with safe and budget-friendly products, a new player launched recently a tea concoction from Manila.
Senpur Trading, a company established in Naga, Cebu this year, officially introduced AllMytea iced tea, a drink manufactured in Manila by a 10-year-old family business, Marventure Corp. (MC).
Senpur is the exclusive distributor of AllMytea in Cebu.
“I wanted to venture into business with a product that would emphasize safety and I found organic beverages a good fit,” said Senpur General Manager Stacy Rubie Señor Purugganan.
The new entrepreneur, who spent eight years in hotel management, said she started her venture with P200,000.
AllMytea, she said, contains no artificial flavoring and is made from natural ingredients, including brewed black tea from Sri Lanka, fresh calamansi and orange juice.
She assured Allmytea is safely processed in MC’s manufacturing plant, under strictly applied “current good manufacturing processes” (CGMP).
AllMytea’s ready-to-drink variant, with a shelf life of four months, comes in 350 ml and 500 ml, packaged in 24 bottles per case. The concentrated variant, which can be used for iced tea, shakes and cocktails, can be stored for up to six months. It is available in 500 ml and 2 liters with packaging at 12 bottles and six bottles per case, respectively.
Senpur hopes to distribute more than 40 boxes a month from their regular 20. A 350 ml ready-to-drink AllMytea costs P27, while a 500 ml bottle costs P32.
AllMytea, said Purugganan, is positioned toward the A and B segments, including households, restaurants, caterers, hotels, resorts, sports clubs and specialty shops. It is currently distributed to 70 active accounts in Manila.
In Cebu, AllMytea is carried by Japengo Japanese Restaurant, Popeye’s Grill House, and Café de France in Robinsons.
Purugganan explained Senpur is not yet eyeing retail distribution in Cebu, but they are studying the market for about a year and taking it from there. They plan to expand to Davao.
Published in the Sun.Star Cebu newspaper on March 14, 2013.