Asus eyes bigger market in Cebu-A A +A
Thursday, March 14, 2013
ASUS Philippines introduced its latest products in Cebu last week to expand its market in the country.
Asus launched Asus MeMO Pad, Asus FonePad, Asus Transformer AiO and Asus ZENBOOK Touch during the “In Search of Incredible” event at the Mövenpick Hotels & Resorts in Lapu-Lapu City on March 7.
“A bulk of our sales outside Manila comes from the south, especially Cebu, a forward cosmopolitan neck and neck with the capital city when it comes to technology consumerism,” said Mano Gonzales of Asus Technology Philippines Inc.
He said Asus does not focus on a niche and aims to build stronger relationships with potential progressive markets with the hope of increasing its presence in the Philippines.
He said Asus is an established brand in over 50 countries worldwide.
Gonzales revealed that aside from Cebu, Asus is also targeting Davao.
The latest gadgets were created in parallel with Customer Happiness 2.0 (CH 2.0), Asus’ recent campaign to improve client satisfaction through design, multimedia features, instinctive interaction and connectivity.
At a retail price of P6,995, the Asus MeMO Pad addresses the needs of a fast-paced market. Its key features are long battery life and 10-finger multi-touch screen.
The Asus Fonepad, which was first launched in Spain early this month, made smartphone voice communication features and tablet entertainment opportunities available in one handset at $249.
The Asus Transformer AiO is an all-in-one PC designed for Windows 8 productivity and entertainment applications. The set is available in the market end of March at P59,995.
A balance of style and performance, Asus Zenbook Touch is among the world's most advanced ultrabook personal computer priced at P76,995.
Asus, founded in Taiwan, earned 4,168 international awards and accolades last year for its products. It reported revenues of $11.9 billion in 2011.
Published in the Sun.Star Cebu newspaper on March 15, 2013.