Toral: Training real estate agents, virtual assistants-A A +A
Tuesday, August 20, 2013
LAST Aug. 4, I did a webinar for 40 real estate entrepreneurs based in Cebu City and talked about “Internet marketing for real estate agents.” They got together in a hotel function room to tune in while a few joined online.
I found it interesting to get direct clarification on how the creation of a website and having social media presence can be helpful to their businesses.
I think those who used their social media presence to inform, more than just to sell, to inspire, more than just to pitch, are the ones who become memorable and become top-of-mind for prospects, if done consistently.
This experience also encouraged me to come up with an online learning program “Digital Marketing for the Real Estate Industry.” I am glad Maita Siquijor will be collaborating with me on this.
I hope this will supplement the 24 free digital marketing lessons posted at http://digitalfilipino.com/influence.
I was in Naga City and Legazpi City last weekend to talk about “Enabling SMEs to do E-Commerce” at the Next Wave Cities event organized by the DOST-ICTO in partnership with their local associations Albay ICT Association and ICT@Bicol Council.
One concern discussed and shared in Legazpi was the need to be proactive in training people so they can build skills and get opportunities as early as now. It is seen as an important step as the city gears up to attain Next Wave City status.
I gave it a lot of thought and decided to come up with a virtual assistant training series. The finished output will be uploaded to our E-Commerce Boot Camp (http://digitalfilipino.com/ecom) site. This will consist of 21 lessons and will start this September.
As we visit more locations such as Laoag, Tacloban, Butuan, Puerto Princesa, Cagayan De Oro, Tarlac, Iloilo and Rizal, I hope this initiative will help more Filipinos based in the provinces in getting more skills that are needed.
I guess it is inevitable that a lot of early e-commerce initiatives that will happen in the provinces will come in the form of selling services online. The only exemption will be traditional business who will also be selling their products and services online.
However, I hope that as more entrepreneurs appreciate the potential of doing e-commerce in generating additional revenues to their organization, they will be enticed to embark in and support startups as well.
Published in the Sun.Star Cebu newspaper on August 21, 2013.