US company chooses Cebu Belmont as its official distribution partner-A A +A
Friday, September 6, 2013
AIMING to provide a better fire protection system in Cebu’s high-rise buildings, a US-based company has partnered with a local hardware shop to distribute its fire protection products in Cebu Province.
Victaulic, a company involved in mechanical pipe joining systems since 1925, announced last Thursday that Cebu Belmont is its official distributor of Victaulic products in Cebu, after Yek Yeu Merchandising in Manila.
According to David Sharkey, Victaulic vice president and general manager for South Asia Pacific, the company’s ties with Cebu Belmont as its distributor will provide high-rise buildings in Cebu with convenient access to “safer” and more “cost-efficient” fire protection systems.
Last Thursday, Victaulic launched its FireLock EZ Style 009N, which adopts an “installation-ready rigid coupling” technology.
Cebu Belmont vice president Chester Lim said companies who are in the business of putting up commercial and residential buildings can benefit from Victaulic’s fire protection technology as this can “improve their productivity.”
Lim said that with the scarcity of skilled workers who are capable of installing fire protection systems in buildings, companies can make use of Victaulic technology as it does not require skilled workers to do the work with its “easy” and “fast” installation feature.
Health considerations are also addressed with Victaulic technology, as workers need not inhale hazardous gases that are produced in the traditional “welding” installation.
At present, there are already a number of companies in Cebu that have adopted the technology, reported Yek Yeu manager Andrew Tan. In Manila, he said all of the major fire protection contractors are already with Victaulic.
Lim shared that Ayala Mall Cebu and the University of San Carlos-Talamban campus have already adopted Victaulic technology.
With Cebu Belmont as the distributor, Lim said he is expecting for more fire protection contractors in Cebu to adopt Victaulic’s fire protection system.
Since 2005 when Victaulic tapped the Asia Pacific market, Sharkey said the revenue growth of Victaulic in the region has increased 10 times. The Philippines, as one of the fastest growing economies in Asia, has been part of their success.
“Cebu is an area where we see our growth coming, especially with the increase of high-rise condominiums, residential areas, malls, and commercial operations,” Sharkey said.
He added that the company is also eyeing to tap distributors in Davao.
Victaulic is also offering business solutions in mining, shipbuilding, air conditioning and heating, among others.
Published in the Sun.Star Cebu newspaper on September 07, 2013.