GoSAKTO wins marketing award-A A +A
Tuesday, September 24, 2013
GLOBE Telecom’s Globe Prepaid GoSAKTO won a Silver Boomerang from this year’s Boomerang Awards organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) for its marketing campaign that harnessed the power of online and social media.
IMMAP’s Boomerang Awards recognized GoSAKTO’s digital marketing campaign under the Programs Effectivity for Awareness category for its effectiveness in creating awareness and educating consumers using new media tools and platforms.
With GoSAKTO, prepaid subscribers were given the full freedom to create their own prepaid promo that fits their needs, budget, and lifestyle. The campaign turned to online media to generate awareness and drive consumer education, as well as increase level of engagement among online communities and groups.
The campaign used a key visual, an equalizer, to communicate the idea of customizing the amount of calls, text, or mobile data for a subscriber’s GoSAKTO promo. It also used YouTube and produced educational videos including one of the first branded interactive YouTube video ever made for the Philippine market. Using various YouTube videos, the new service was showcased to subscribers in a fun, easy, and engaging way.
Equalizer display ads resulted in over 334 million impressions and 375,000 clicks to site during the campaign period, while the multiple instructional videos garnered over 74,000 views. On the business front, 8.5 million registrations were recorded, including a total of 30,000 promos created online via Facebook.
“We are honored to be recognized by the IMMAP for our efforts to put the customers first and connect with them exactly where they are – the digital space. With GoSAKTO, we realize that no subscriber is the same as the other,” said KD Dizon, head of Globe Prepaid. (PR)
Published in the Sun.Star Cebu newspaper on September 25, 2013.