Dakak steps up promotion, opens Cebu office-A A +A
By Mia A. Aznar
Sunday, September 29, 2013
ONCE one of the country’s most popular resorts, Dakak took a backseat some 10 years ago and made way for other resort destinations to flourish.
After the hiatus, Dakak Park and Beach Resort hopes to make its presence known and remind travelers that they never went away.
This made them reopen their marketing offices in key areas of the country. Last Friday, they formally opened their Cebu office at the 2 Mango Place, hoping to catch the attention of travelers who frequent Cebu and might be interested in a side trip to Dapitan City.
Far from fight
Operators of the resort also hope to make things clear that the province of Zamboanga del Norte, where Dakak belongs, is not that close to Zamboanga City, where government troops have been fighting off a faction of the Moro National Liberation Front.
“We are even closer to Cebu and Dumaguete,” said chairman Romeo Jalosjos Sr., who was present at the office blessing. He is not shy about distancing themselves from the negative publicity brought about by the fighting, saying news of such violence tend to
affect other cities and provinces that are doing much better.
In one of their promotion materials for Aliguay Island, one of the areas that is part of the Dakak property, Jalosjos said they are pegging it as “an island off Cebu.”
“Just to emphasize where it is. We want to take advantage of our proximity to Cebu.”
His daughter, Svetlana Jalosjos-de Leon, admitted the fighting has affected their operations, as they had just opened their marketing office in Zamboanga City two months ago. But some also have the perception that Dakak is close to where the fighting took place.
“It’s actually like traveling from Manila to Baguio City,” she explained.
They hope to promote Dakak aggressively by reopening some of the marking offices they used to have. Aside from Cebu and Zamboanga, they have marketing offices in Manila and Cagayan de Oro.
More to offer
De Leon said Dapitan City has so much more to offer and that they used the last 10 years to improve their facilities and make new developments.
They have built a function room large enough for 1,000 people along with other rooms to fit 80 to 100 guests. They boast of having the longest zipline in Asia for thrill seekers and are extending their developments towards Aliguay Island. They are completing a golf course and seaside residential community.
Aside from the features of the resort, De Leon said there are other attractions tourists can visit, including the site where Jose Rizal spent four years in exile, a river cruise and the Fantasyland theme park.
They have arranged promotions including tour packages to attract travelers to visit.
Jalosjos added that they are planning to acquire twin engine planes and a fast craft to make getting to Dakak easier. Should the plans push through, Jalosjos said tourists could easily book trips via boat or plane either from Cebu or Dumaguete to reach the resort.
Jalosjos admitted opening up an office in Cebu was a big step for them, noting that it is a prime tourist destination. They hope Cebu can do for them what it has for Bohol, Siquijor and Boracay--become a gateway to their destination.
He also acknowledged that they have their work cut out for them, saying most had thought Dakak had closed but they are confident in their readiness to welcome new visitors by opening their new marketing office.
Published in the Sun.Star Cebu newspaper on September 30, 2013.