Globe named finalist in global award-A A +A
Wednesday, October 2, 2013
GLOBE Telecom was recognized as one of the top finalists in the World Communication Awards 2013 for its customer service program that harnesses the power of social media.
Globe is the only Philippine telco to qualify in the prestigious award-giving body under the Best Customer Experience category, joining the ranks of global telco companies TalkTalk Business, Telstra and Vodafone Turkey.
In the midst of its transformation efforts to better serve its customers, Globe launched a social media strategy geared at changing the way the company provides customer service through social networking site Twitter “in a manner that is engaging, meaningful, and personal,” the company said.
“This strategy created an avenue for honest and sincere communication, enabling the brand to proactively build lasting relationships with customers through their social networks,” it said.
Part of the strategy is to also transform the company’s social media presence to be the right customer service channel for end-to-end support, which includes hand-picking online specialists with a “unique personality” and having them monitor the official Globe Telecom Twitter account 24/7.
Globe said it achieved its goal to deliver a state-of-the-art customer relationship management system through social media. The company has provided a seamless online communication process that caters to its growing Twitter audience. (PR)
Published in the Sun.Star Cebu newspaper on October 03, 2013.