From make-believe to online: student runs own shop-A A +A
Tuesday, October 15, 2013
WHEN she was a child, Vivien Beduya ran make-believe stores with her cousin. Now in college, Beduya runs an actual store and makes money by selling things online.
Beduya is a 2nd year BS Accountancy student of the University of San Carlos. She runs the online shop Trifecta along with brother Vinson and friend Gaudencio Ligutom.
Trifecta sells products that appeal to pre-teens and young adults – bags, sunglasses, bikinis, dresses and skirts.
Vivien loves fashion and with her tight budget, she thought of starting her own shop to indulge her love for it. She got investments from her brother and Ligutom. She decided to source products from different parts of the country to make sure she had quality items.
“I was reluctant to go through with my idea, but the investment from my brother and my friend meant that I could finally get the wheels turning,” she said in an interview.
The three chose the name Trifecta for the store after the fact that three of them run the shop. They started selling by advertising in their personal accounts in the different social networks. But when their customers increased, they decided to create a Trifecta account in Facebook, Instagram and Twitter.
The three make use of customer feedback to improve the shop and its product range grew to cover women’s apparel.
Vivien said she was drawn to the idea of running an online shop because of its convenience, low cost and need for only minimal capital. The accessibility of an online shop was also a big hit among their target customers.
They exchange goods through meetups or by shipping items nationwide.
The business lends well to networking and creative advertising, she said.
Vivien managers to run a shop while studying accountancy. “It’s all about the focus and determination.”
She said she also gets strong support from her family, who help her and delegate tasks.
Vivien said that one of the things she learned in running her shop was the importance of building trust.
“Running an online shop is based on a foundation of trust from your customers and trust in yourself. Trust from your customers requires you to show your audience that you are a legitimate and reliable seller. Trust in yourself would entail trusting your instincts, your decisions and your intuitions,” she said.
Vivien said her business also rekindled her love for photography and graphics editing, skills she used in marketing her products.
She said that another thing she learned was the importance for people with dreams to follow their hearts.
“I’ve met so many people, myself included, who never, ever go after their heart’s desires. I guess seeing where I am now, that would be a huge mistake.” (Milmosa B. Cang, University of the Philippines Cebu)
Published in the Sun.Star Cebu newspaper on October 16, 2013.