Ng: Texting and social media-A A +A
Thursday, October 17, 2013
DO YOU think we should ban texting in movie theaters? Does it bother people? Should we switch cellphones off or just put it on silent mode?
I just read that some people have complained because during the premiere viewing of the movie “12 years a Slave” in New York, well known celebrity, Madonna was reportedly too busy texting and playing with her cellphone.
She reportedly refused to shut off her phone. For those interested, her phone was reportedly a BlackBerry.
After hearing of Madonna’s habits, a theater chain owner reportedly announced in the news that he would ban Madonna from entering any of his theaters.
The ban seemed largely symbolic, as it is unlikely Madonna would ever go to his theaters. But then again, maybe the owner was just after the free publicity, so we don’t have to mention the theater chain here. Free publicity is something Americans, and not only Filipinos know how to get.
Twitter is going public, with an IPO that is the biggest for social media since Facebook came out with their IPO last year. By the way, Facebook has bounced back beautifully.
When it first debuted last year, the IPO price was $38 per share. On the first day, it started going down until it was less than $20 a share. Today, it has not only bounced back, but is now about $50 per share. Now Twitter is following suit.
This is interesting, as Twitter and Facebook are the dominant social networking sites today. However, there is another one that is catching up fast. It is Instagram, the famous company that had only 12 employees when Facebook bought it for over a billion dollars.
Twitter and Instagram have a lot in common. Both depend a lot on getting celebrities for their success. If a celebrity becomes a member and starts tweeting, that can lead to millions of their followers signing up. For instance, Lady Gaga has over 40 million followers.
Every time a controversy is ignited by a tweet, or a government leader reveals something on Twitter, it is cause for celebration and free publicity.
Twitter’s edge is that the most important people in the world use Twitter to announce things or changes.
Instagram is following the same plan. They are courting the same celebrities and asking that instead of saying something in just 140 characters, they can do it with photographs.
Instagram is growing fast – it now has an estimated 150 million users, which is closing in on Twitter’s 218 million .
Although Facebook is still is ahead with over 1.2 billion users, Instagram grew 66 percent this year, adding close to 60 million active users in that time. That’s more than twice the growth of Twitter.
Are you somebody who wants to share thoughts with occasional pictures, or are you predominantly a visual person who shares pictures, sometimes with occasional comments? Who will win?
Published in the Sun.Star Cebu newspaper on October 18, 2013.