Accessory firm to open outlet in Mepz facility-A A +A
Wednesday, October 23, 2013
WITH 30 years of experience in producing fashion accessories for the European and other foreign markets, French accessory maker Kor Landa wants to make its mark in the local market before the yearend.
During the press conference held at the company’s manufacturing plant at the Mactan Export Zone (MEZ 1) Tuesday, Kor Landa chief executive officer Jean Daniel Christin announced that it will be opening an outlet in its factory on Nov. 18.
Christin said they decided to open the outlet in response to the growing demand of the Asian market, especially the Philippines, for fashion accessories, which in the past was heavily concentrated on the French market and other European countries.
Kor Landa has been making fashion jewelry since 1982 and is carrying two brands under the name of Franck Herval and Nature Bijoux. Kor Landa has distributors in European countries, Japan, Russia and Australia.
Its products are positioned to attract the high-end market because of their creative design and quality.
“After 30 years of manufacturing, we have seen that the environment has changed, the preference changed... This is an opportunity for us to see and follow the local domain,” said Christin.
He said the Philippine market now has become more open in terms of adopting fashion trends.
Cristin said the crisis in Europe has also pushed the company to cater to the Philippine market and other Asian markets, highlighting the Philippine’s emerging economy.
“We are looking for ways to be more present in Asia. Europe is in crisis,” he said.
Christin said Kor Landa’s outlet in MEZ 1 will display the products of both Franck Herval and Nature Bijoux. He said the jewelry pieces that they will sell will be “five times cheaper” than the price set in Europe.
Christin also cited the presence of talented Filipino designers saying the team and Kor Landa’s French management make an excellent combination. Fashion jewelry originated in France, said Christin.
“Even if we are present in France, we are very proud that our jewelries are made in the Philippines,” Christin said.
Kor Landa has 31 employees in its research and development department. Christin’s son, Amaury, also works for Kor Landa as head of the R&D department while his daughter Manuelle, a designer, also conceptualizes designs for jewelries.
He said 50 percent of the raw materials used for their fashion accessories are locally sourced.
Kor Landa is using natural materials for their jewelries.
Christin said they are also considering creating another brand for local market but he said they still have to study the market response.
He said they will study trends in terms of the kind of products mostly bought by locals in one year and after which, they will decide if they would set up a separate brand that will focus on the local market or choose to open a second outlet in Manila or Cebu.
Kor Landa said in its website that it produces 700,000 jewelry pieces every year, with 500 highly skilled craftsmen working on it and a collection of 3,200 prototypes.
Published in the Sun.Star Cebu newspaper on October 24, 2013.