Accenture goes up in brand ranking-A A +A
Friday, November 1, 2013
ACCENTURE climbed to the No. 41 position in Interbrand’s 100 Best Global Brands, up from No. 43 in 2012.
With a 2013 brand value increasing eight percent to $9.471 billion—the company’s highest brand value—Accenture had the highest growth in brand value among competitors.
Accenture’s brand value was $8.745 billion in 2012.
Interbrand’s study, considered the definitive guide to the world’s most valuable brands, comprises global brands with publicly available marketing and financial data and positive economic profit. To determine brand value, the ranking examines financial performance, role of the brand in the purchase decision process and brand strength.
In its coverage of Accenture, Interbrand said, “The brand continues to explore new ways to deliver high performance to its clients in ways that are meaningful to them, and the integration of digital agency Fjord into Accenture Interactive in early 2013 marks another step toward digital expertise. Accenture further expanded that digital expertise through a recent strategic investment in and expansion of its relationship with Apigee, providers of an enterprise-grade API management platform, forming a global alliance to deliver solutions that help clients more easily build mobile applications and connect enterprise systems.”
Interbrand also praised Accenture’s corporate citizenship focus on Skills to Succeed: “Ever delivering against its tagline, the mission of Skills to Succeed is to give people around the world the opportunity to deliver high performance in their own right, showing why Accenture remains one of the world’s leading management consulting organizations.”
“The Accenture brand is a powerful differentiator, and our brand success ultimately reflects the work our people do every day to help clients achieve high performance,” said chief marketing and communications officer Roxanne Taylor. (PR)
Published in the Sun.Star Cebu newspaper on November 02, 2013.