Islands Group ‘integrating brand’-A A +A
Friday, November 1, 2013
THE integration of The Islands Group businesses is underway.
Jonathan Jay Aldeguer, president and chief executive officer of The Islands Group, said on Thursday, “they are now connecting the dots” to realize the company’s long-term plan to be an integrated tourism travel service brand in the country.
“We are currently integrating our system, such that when it is completely done we would replicate it to other cities, where we currently have presence,” said Aldeguer.
The Islands Group is the holding firm of the eight Island subsidiaries, which are all engaged in tourism.
To attain the long-term plan, Aldeguer announced they have set up another subsidiary to boost the company’s tourism-related services with the establishment of the Islands Transportation and the Islands Tours.
In the transportation segment, Aldeguer said they have acquired four vans to initially cater to the requirements of Islands Stay Hotels and the Islands Banca Cruises. He believes that the new venture has a huge potential as this will complement the planned “fun tours” they will be rolling out before the year ends.
Aside from the island-hopping activities offered by the Island Banca Cruises, Aldeguer said they have identified other exciting tours that local and foreign tourists can avail themselves of, namely, the exotic food tour, city tour and design tour, among others.
“We have curated all these developments the Islands way, that is fun and affordable,” said Aldeguer. He said the tour packages will address Cebu’s need for new and exciting tour menus.
As for the company’s retail businesses, Aldeguer said they are beefing up the expansion for Islands Pasalubong, which he said is the fastest growing retail concept of the firm.
“We will be pretty aggressive by next year,” said Aldeguer. The company plans to open six more pasalubong centers in 2013, on top of the four existing stores located in Mactan Marina Mall, Archbishop Reyes St., Rain Tree Mall, and in Magallanes St.Islands Pasalubong is a one-stop shop that houses Cebuano brands of local delicacies as well as hard to find homemade varieties.
The company’s flagship brand, Island Souvenirs, on the other hand, grew by 27 percent this year, excluding the Boracay branch which grew by almost 100 percent from last year.
Aldeguer credited the growth of Island’s retail businesses to the upbeat growth of the country’s domestic tourism, which registered more than 37 million domestic tourists, surpassing the 35 million expected by 2016.
He reported “exceptional” growth in Boracay and Bohol. Vigan and Baguio branches are also growing.
Islands Souvenirs has over 100 branches nationwide. The firm is set to launch the World Loves Cebu t-shirt design next week.
Published in the Sun.Star Cebu newspaper on November 02, 2013.