Pru Life UK reaches out to younger workers-A A +A
By Mia A. Aznar
Tuesday, November 5, 2013
WITH the younger generation getting high-paying jobs, a British insurance firm hopes to attract this group of young employees by fielding younger insurance agents.
Pru Life UK’s Mica branch manager Jaime Barba said that it was only recently that they began accepting younger agents, once preferring to hire agents in their thirties and forties.
Barba, at the opening of their new office at the Apple One Equicom Tower yesterday, said they are training the young to get hold of the younger crowd and get them to invest in insurance.
“Financial education should start young. If we don’t educate them on how to plan their finances, they will throw away their money on gimmicks, gadgets or expensive coffees,” Barba said.
By fielding young agents, Barba said they are able to convince call center agents, programmers and other business process outsourcing workers of the need for insurance.
General manager and chief distribution officer Maximo Joaquin congratulated the Mica branch for succeeding in recruiting more agents. He said the Mica branch grew the number of agents over 100 percent in the last 12 months and achieving production growth of 53 percent.
He added that the new office does not just mean an expansion of space but of the business and of the services they provide. He believes the branch can bring in more business for the company, seeing the active recruitment efforts of their agents.
Pru Life chief operating officer George Opeda said that against common perceptions, the insurance profession is actually a noble one, as it allows those who are struck by tragedy to bounce back.
Joaquin added that agents need to bear in mind that they sell insurance to help the people in times of need, not just to earn a commission. This is why agents should know which policy is suited to a client.
“We do the work mainly to help people. There is no other way but to succeed if we put this in our hearts and minds,” he told the agents.
The Mica branch was established in 1997, considered one of the pioneering branches of Pru Life UK in the Philippines.
For Barba, their new location complements their development as a branch, saying they want to sustain and elevate their standard of service that they provide to clients and provide convenience for them. By relocating close to the city center, he said they are reaching more clients.
The company, through its charitable arm the Prudence Foundation, has committed to provide P4 million to help those affected by the magnitude 7.2 earthquake.
Published in the Sun.Star Cebu newspaper on November 06, 2013.