Toral: Remember who you are

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Tuesday, December 10, 2013


I’M NERVOUSE about 2014. It will be the year where I will focus on helping traditional entrepreneurs in their e-commerce journey, either as a project partner or investor or mentor. More time will be spent talking to people on a one-on-one basis in comparison to addressing large crowds that happened in 2013.

It is also the time where I will focus on doing things I enjoy the most, such as doing technical stuff, finishing book projects, researching, and taking care of my club members.

One thing I am thankful for as the year ends is being able to assert a truthful and right identity for myself--that is as an “e-commerce advocate”. I had let go of numerous titles that was attached to my name through the years, including that of an e-commerce specialist.

It felt like being put to a journey of “remember who you are”, as everything that I did this year felt like the early days of e-commerce in the Philippines when I was still lobbying and educating the public.

When I started asserting myself as an e-commerce advocate again (as my primary identity) and through the use of an image posted on my social media profile, there is that heart-felt gladness and satisfaction. It felt like finding the right loved one that I could be with for the rest of my life--something that I had always taken for granted along the way to pursue new adventures.

But as I plan for the 20th year of DigitalFilipino.com, the right identity was important to properly represent myself, without a shade of doubt that I have lived it since the day the site went live.

Knowing who you really are and what you stand for allows you to focus on the things you want to achieve that can’t be affected by events happening around or even by personalities met along the way (unless they can help). It allows those you meet to properly identify and distinguish you from the rest.

As the DigitalFilipino Club also turns 10 years old this coming Dec. 25, a question I get asked is, what makes a community last long?

I think that it is putting service to members as the heart of everything that you do and helping a common advocacy grow – which in this case is e-commerce. People who believe and stand to gain from your actions will stay and embrace your vision.

(digitalfilipino.com)

Published in the Sun.Star Cebu newspaper on December 11, 2013.

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