Ayala Center opens new wing

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Wednesday, December 11, 2013

Ayala Center-Cebu's new wing. (Photo by Ruel Rosello of Sun.Star Cebu)

AYALA Center Cebu (ACC) has added over 200 stores in its new wing. Forty of the 200 outlets opened yesterday during the unveiling of the mall’s expansion.

AyalaLand Inc. (ALI) president and chief executive officer Antonino T. Aquino said the mall expansion is a testament of the company’s long-term commitment of constantly developing the projects they built in Cebu.

Aquino said the opening of the new wing will help speed up the rehabilitation efforts of the province from recent calamities. He said that after a series of relief efforts, it is important to shift to the next phase, which is rehabilitation.


Aquino said one of the best ways to expedite rehabilitation is through pouring in massive investments in affected locations.

“Opening the ACC expansion is our way of helping Cebu and the region speed up recovery and rehabilitation,” he said.

The P2.9 billion four-level retail expansion completes the retail master plan of ACC, with an additional 36,500 square meters of gross leasable area.

Officials said the expansion projects aims to reinforce ACC’s image as the “icon of style” in Cebu. It also hopes to take advantage of the upper market’s spending power, catering the ABC+ and the tourist market.

Rustan’s Fresh and Rustan’s Department Store are the new wing’s anchor tenants.

The mall also brings in a mix of premium foreign brands like Zara, Gap, Mango, Toys R Us, and Muji. It will also house a home and kids selections, dining outlets at the top level, a cinema that will have an extended showing time and a chapel.

Rowena Tomeldan, vice president and operations and support services head of ALI’s commercial business group, said the mall houses over 40 outlets that are new in Cebu.

The new wing also has tenants that are homegrown brands.

Most of the stores will open in the first quarter of 2014. But on top of the 40 stores that opened yesterday, Tomeldan said 30 more stores will be opening before the year ends.

Until 2 a.m.

The cinema will open in the first quarter in 2014, while the chapel will be opened before the start of Simbang Gabi.

ACC now has a total of 600 outlets. It has also doubled its parking slots to 1,600.

The mall will still follow the usual mall hours except for the fourth level of the new wing, which houses dining outlets and the cinema, which is open up to 2 a.m.

Cebu Holdings Inc. (CHI) president Francis Monera said the major expansion of ACC is just one of the many new projects they are developing for Cebu. He said the firm will remain true to its commitment to continuously contribute to the economic growth of Cebu by creating new landmarks.

ACC contributed total revenues of P750 million to CHI in 2012, up by seven percent from the previous year. Officials said that with the completion of the mall’s expansion, the additional lease space is seen to increase the revenue in the coming years.

CHI is an affiliate of ALI and is the developer of Cebu Business Park, where ACC is located. The firm is celebrating its silver anniversary.

Published in the Sun.Star Cebu newspaper on December 12, 2013.


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