CDR-King reports high demand for solar items after calamities

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Saturday, January 11, 2014


ONE-STOP media and technology provider CDR-King is pushing for the use of green products that will answer consumers’ needs for power.

John Antig, CDR-King Cebu area manager, said in an interview yesterday the company has noted a significant increase in sales of green products, estimated at 75 percent, immediately after a string of natural disasters wrought havoc in the Visayas late last year.

He identified solar panels, solar chargers and solar flashlights, among others, as the products for which demand grew after the calamities. Less than a month apart, a powerful earthquake and super typhoon Yolanda hit parts of the Visayas in the last quarter of 2013.

At present, green products in CDR-King account for roughly 20 percent of their total product lineup. However, Antig said the company is eyeing to increase the number.

Aside from solar technologies, CDR-King has also made available to the market an e-bike, a chargeable motorcycle that comes with a pedal, which the user can use when the eco-bike runs out of electricity.

The e-bike is sold at CR-King branches for around P15,000. Antig said it is also gaining popularity among consumers.

Powerbanks in CDR-King are also becoming saleable, as more people depend on smartphones and other mobile devices.

The company, Antig said, has also incorporated LED technology in their inventory. It has expanded to selling home appliances like televisions, refrigerators, air conditioners and fans.

Antig said CDR-King’s affordability makes it more appealing to consumers. He also assured that the company maintains an in-house quality control mechanism to check on their products and ensure up to one year’s warranty on items sold.

To date, CDR-King has over 300 branches nationwide; more than 30 of them are in Cebu.

They have branches from Minglanilla in the south to Danao City in the north, all of them mall-based.

In March this year, a bigger CDR-King branch in Elizabeth Mall will be opened to accommodate more products and customers. The company is also pilot-testing a new sales process, said Antig.

CDR-King also expects to open a branch in Zamboanga City, which will be its farthest branch in southern Philippines.

Published in the Sun.Star Cebu newspaper on January 11, 2014.

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