Smart invites Sinulog revelers to ‘Live All Out’

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Wednesday, January 15, 2014


SMART Communications, Inc. (Smart) is giving its subscribers more reasons to celebrate 2014 and ‘Live All Out’ through exclusive perks and exciting activities in the biggest festivals across the country.

Smart Prepaid is launching a bigger and better “Live All Out” series of festival activities designed to give its subscribers the best event experience and the most exciting freebies and happenings all throughout the year.

To kick off the “Live All Out” Festival season, Smart Prepaid will treat its subscribers who will join Sinulog happening on the week of January 16 to 19.

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“Smart Prepaid is proud to be part of this year’s Sinulog Festival and we are inviting our subscribers from all over the country to come party with us and celebrate at the ‘Live All Out’ event hot spots we are opening for them,” said Joel Lumanlan, Smart Prepaid Marketing Head. “As Smart subscribers, you are entitled to special perks and VIP access to the best events and hotspots that will make your Sinulog experience more fun, rewarding and unforgettable.”

In every major Philippine festival for this year, Smart subscribers are entitled to exclusive “Live All Out” passports. For Sinulog, Smart Prepaid will open Live All Out hot spots all over Cebu City on the week of the festival, where Smart subscribers can claim their Sinulog Live All Out passport by simply loading P100. This passport will grant them special access to various events and special perks in partner establishments and Smart-sponsored events during the festival period.

Perks

From January 16 to 19, Smart subscribers can get special perks like free drinks, discounts, freebies and special access to VIP areas of partner establishments identified as Live All Out hot spots (CitiPark hotel, Larsians, Island Souvenirs, Sky Adventure, Bo’s Coffee, Zubuchon, Alchology, Basic, Bar Code, Politics on a first come, first served basis).

Passport holders are also entitled to free rides to these Live All Out hotspots through the Live All Out shuttles, special access to various parties at Club Holic (featuring Boys Night Out), Cebu Yacht Club, Basic (featuring DJ Ace Ramos) and The Barcode (featuring Elmer Dado and Gruppo Tribale).

On January 19, Live All Out passport holders can either have the best view of the Sinulog grand parade through viewing decks at Mango Square or be part of the street party through the Smart float.

Finally on the night of the 19th, Smart subscribers can Live All Out with free drinks and party packs at the Sinulog Invasion at the Baseline featuring DJ Ace Ramos and Quintino.

Aside from the fun and festivities, Smart also launched several other initiatives to make the celebration of the Sinulog more meaningful and convenient.

Smart has been active in Sinulog festivities for several years now. Smart is a magnum
sponsor of this year’s festival, and has partnered with Sun.Star Network Online (Sunnex) to allow people here and abroad to virtually join the festivities in real time via www.sunstar.com.ph.

Live streaming

Sunnex will use Smart LTE, the blazing-fast wireless service of Smart, to deliver high-resolution Sinulog images and high-definition videos live, to anyone with Internet access anywhere in the world.

Those who are in Cebu but who will not be able to personally join the festival may go to the Jump Experience Center in SM City Cebu to watch the Smart LTE-powered live stream in the hub’s big plasma screens.

Smart, in partnership with InnoPub Media, also launched the free Sinulog 2014 Android application to give revelers helpful information about the Sinulog festival. These include a schedule of activities, the history of Sinulog, travel tips, and a list of places where guests can stay.

Sinulog is just the first in the series of festivals that Smart is making more exciting throught “Live All Out” activities. Share your Sinulog experience online with the hashtags #SmartLiveAllOut and #SmartSinulog for a chance to win gadgets. (PR)

Published in the Sun.Star Cebu newspaper on January 16, 2014.

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