Fred Perry to open in Cebu on Jan. 31

-A A +A

Sunday, January 26, 2014


A BRAND that traces its roots to the British bad boy of tennis will open on Jan. 31 in Ayala Center Cebu.

Fred Perry “swung his way from working-class to Wimbledon, winning several 1930s Grand Slam and the ire of the tennis establishment,” Fred Perry Philippines said in a statement.

“By shaking up the class-conscious courts of Britain, Perry inspired a brand that would represent a refined sort of rebellion.”

Advertisement

Since it was unveiled at Wimbledon in 1952, “the Fred Perry sports shirt has stood less for the court and more for the streets,” the company said.

“In the past 60 years, the brand’s iconic laurel wreath logo has become both a bastion of British heritage and subcultural symbol for legions of renegades.”

Fred Perry Cebu “will be the label’s first provincial store in the Philippines, joining seven stores in Manila.”

The store will offer a “diverse men’s selection of outerwear, footwear, luggage and an array of the label’s slick subcultural staple: the cotton pique polo brandishing that iconic laurel wreath emblem on its chest.” (PR)

Published in the Sun.Star Cebu newspaper on January 27, 2014.

Business

DISCLAIMER: Sun.Star website welcomes friendly debate, but comments posted on this site do not necessary reflect the views of the Sun.Star management and its affiliates. Sun.Star reserves the right to delete, reproduce or modify comments posted here without notice. Posts that are inappropriate will automatically be deleted.

Forum rules: Do not use obscenity. Some words have been banned. Stick to the topic. Do not veer away from the discussion. Be coherent and respectful. Do not shout or use CAPITAL LETTERS!

Today's front page

Sun.Star Cebu front page for September 18, 20149

Other front pages

Sun.Star Jobs
  • Pacman blog
  • Sunstar Multimedia
  • tell it to sunstar
  • Habemus Papam
  • Obituary
  • Filipino Abroad
  • Technology
  • Philippine Polls
  • Festivals
  • Pnoy
  • goodearth
  • SunStar Celebrity
  • Sinulog
  • ePaper
  • Calamity Report
  • Sun.Star Zup!