Airline reports 8.3% increase in passenger traffic

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Tuesday, January 28, 2014


CEBU Pacific (CEB) flew 14.4 million passengers in 2013, an increase of 8.3 percent over the 13.3 million passengers flown in 2012.

CEB posted a 10.7 percent passenger traffic growth in its international routes, with 3.3 million international passengers flown. The airline also recorded a 7.6 percent growth in its domestic routes, with 11 million domestic passengers flown in 2013.

On average, CEB flights for this period were about 82 percent full.

In a press statement, the airline said it achieved notable passenger growth in several international tourism and trade markets, such as Cambodia, Indonesia, Brunei, China, and Thailand, contributing to foreign tourist arrivals in the country. It attributed its passenger growth to increased presence in key markets, strategic seat sales and network expansion.

“We look forward to serving even more travelers as we expand our network and fleet.

CEB remains focused on offering the lowest fares and the best travel options possible for all our passengers,” said lawyer Jorenz Tanada, CEB vice president for corporate affairs.

The airline recently announced that it has entered into a strategic alliance with Tigerair, the largest budget carrier, based in Singapore. Subject to regulatory approvals, the alliance will allow both airlines to collaborate commercially and operationally on international and domestic air routes to and from the Philippines, creating the biggest network of flights to the region.

CEB is also set to launch its maiden flights between Manila and two additional cities in Japan–Tokyo and Nagoya–on March 30, 2014. CEB currently operates daily flights between Manila and Osaka.

CEB currently operates a fleet of 48 aircraft. (PR)

Published in the Sun.Star Cebu newspaper on January 29, 2014.

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