Deca Homes developer slated to turn over 144 condo units

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Tuesday, January 28, 2014


MASS HOUSING developer 8990 Housing Development Corp. will turn over a total of 144 units in February in its first condo project, the Urban Deca Homes Tipolo in Mandaue City.

To date, eight buildings have been finished since 8990 ventured into this condo project in March 2012. Two buildings will be turned over next month.

Rhena Caceres, general manager for sales and documentation, said the company has ventured into condominiums primarily because the demand is increasing and the cost of land in the city is high, unlike in other areas where they can have a sprawling housing development project.

Urban Deca Homes sits on a 2.6-hectare property and will house a total of 20 mid-rise buildings, comprising 1,540 units. The P700-million project is expected to be completed in November 2014.

Expansion in Talisay

The developer also has an ongoing housing project in Talisay City, an expansion of the Deca Homes Baywalk Talisay. Since the project was launched in Febuary 2013, 463 units were sold, or more than half of the 881 total units.

The Talisay expansion will also be the first to adopt “the new face of Deca Homes,” a different design from the traditional Deca Homes houses. The project is set to be completed in July this year.

Caceres attributed the fast sales take-up and the successive expansions of 8990’s projects to the developer’s ability to turn over units after “a very short waiting period.”

“I think we’re the only developer here in Cebu that can turn over units in less than a week,” she said.

She said buyers can already transfer to a ready-for-occupancy unit in a week or less from the date of reservation, granted the necessary documents have been submitted.

For construction-scheduled sites, Caceres said the developer can turn over the units in two to three months’ time.

“We have a short waiting period (for turnover) because we want our market, the rental market, to immediately have their own house,” she said.

She also said the high demand for houses nowadays triggered the good sales performance, with people from disaster-stricken areas coming over to Cebu to start again.

Houses, condos for under P1.25M

Deca Homes is concentrating on economic housing, where houses are priced at less than P1.25 million. The condominium is currently pegged at P1,050,000.

Aside from the fast turnover and high demand, the manager added that their “focused-selling” strategy is also a factor in the fast sales take-up of 8990 projects.

“Our marketing group has been focusing on the first set of buildings. We don’t open the other buildings for selling because if we do, we will have disarrayed selling,” she said, referring to the sales performance of Urban Deca Homes Tipolo.

The company plans to launch Deca Homes in Barangay Guadalupe and Barangay Tisa, both in Cebu City, in the middle of this year.

The developer has more than 20 Deca Homes projects in Cebu and has gone as well to Cavite, Iloilo and Davao, among others.

Urban Deca Homes is scheduled to turn over two more buildings in March and April this year.

Published in the Sun.Star Cebu newspaper on January 29, 2014.

Business

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