Electric vehicles maker opens outlet in Mandaue

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Friday, February 28, 2014


A FILIPINO manufacturer and assembler of electric vehicles opened a branch and showroom on A.S. Fortuna St. in Mandaue City last Friday.

The Mandaue branch is the first venture by EMotors, Inc. outside Manila.

Elizabeth Lee, chief executive officer of EMotors, said the company decided to put up an outlet in Cebu, particularly in Mandaue City, because it is a “premier industrial hub.” The opening is also part of its planned nationwide expansion.

She said the company wants to address the three most compelling problems today: a “low-income” workforce, “high cost” of commodities and “high pollution” with their line of “zero-emission.”

Lee was accompanied by company officials and Cabinet Secretary Rene Almendras, who used to serve as Energy secretary, in the opening of the branch. They unveiled the Zum E-Cruizer, an electric tricycle that can serve as passenger shuttle and roving or security patrol.

The other two are the Zum EZee cargo for delivery and Zum EZee pickup. These vehicles run on electricity and are “pollution-free.”

Environment

“We offer a solution to serve the needs of Filipinos for an affordable, low-cost, low-maintenance, innovative and easy to use vehicle, one that helps increase their income while at the same time, help clean our environment with our Zum Electric Vehicle,” Lee said.

She said pollution-free motor vehicles fit the needs of provinces hit by typhoon Yolanda, noting the effects of climate change to men and their livelihood.

Almendras highlighted the economics and sustainability of EMotors’ products, saying the vehicles are fit to serve as transport in rural and remote areas where diesel is not readily available. Electricity is more accessible in these areas, he said.

Almendras said the Aquino administration is targeting 94 percent of the entire Philippines to have access to electricity before the term of President Benigno Aquino III ends.

“The economics and sustainability of e-trikes is actually very good. It can be a means of transportation that can be used also in rural, remote areas, reaching the people who really cannot afford cars. And, the cost of fuel goes higher as you go to more remote areas due to the high cost of logistics getting the fuel to those places,” said Almendras,

Aside from being environment-friendly, Lee said the cost of electricity or of charging the vehicle is lower than the cost of diesel or gas, which makes it ideal for tricycle drivers who want to increase their income.

“In places where the price of gasoline is even higher, the use of electric tricycles makes even more sense. It results in greater income for the driver, a cleaner
environment for all and is safer for the riding public,“ Almendras said.

Mandaue City Federation of Operators and Tricycle Drivers Organization president Sisinio Seno and the organization’s members, composed of over a thousand tricycle drivers, have expressed interest in purchasing e-trike units but said he and the members will still have to test its efficiency.

“We want to know if we can really save and earn more from this,” Seno said.

The price of an e-trike is at around P200,000.

Peninsula Bank chairman Rodrigo Rivera said PenBank can grant interested e-trike buyers a loan of up to 70 percent of its market price.

Manufacturing

EMotors has a manufacturing facility in Sta. Rosa, Laguna. Lee said the company invested P106 million for the electric vehicle business, which it launched in 2012.

The company said it is the first and only 100 percent Filipino-owned manufacturer and assembler of e-trikes registered with the Department of Trade and Industry and the Board of Investment’s Motor Vehicle Development Program.

Lee said they will consider putting up a manufacturing facility in Cebu if the company sees a high demand from the local market.

EMotors is already in Manila but said the company said they primarily cater to corporate accounts.

One of its major clients is Pepsi Cola Products Phils., Inc., which has integrated the use of electric vehicles in its daily operations.

Published in the Sun.Star Cebu newspaper on March 01, 2014.

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