Globe infrastructure in Leyte ‘fully restored next month’

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Monday, March 10, 2014


GLOBE Telecom’s telecommunication infrastructure in Leyte Province will be completely restored next month, a company official said.

“We are not yet at 100 percent (restored) but the target completion is towards the beginning of April,” said vice president for prepaid business Maria Louisa G. Cabreira.

She did not disclose the cost of damage to their infrastructure but said a “big chunk” of their infrastructure was damaged when Super typhoon Yolanda devastated the province last November.

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Globe Telecom president and chief executive officer Ernest Cu said in an interview last month in Ormoc City that the infrastructure in Leyte, particularly in Ormoc City, was restored to “basic service.”

“Thousands of poles were wiped out and several hundred kilometers were blown away, disappeared. We have to build a lot of it right now. Some of it were built new (before Yolanda struck) as part of our network modernization efforts,” Cu said.

With the progress on the line’s restoration, Globe Telecom, particularly its prepaid arm, is working toward reviving the livelihood of disaster-affected families in Ormoc City through its electronic reloading service AutoloadMax (AMAX)

Globe has partnered with the Department of Social Welfare and Development on the project. Under the collaboration, the telco will grant an AMAX business to beneficiaries identified by DSWD as part of its Sustainable Livelihood Program.

“(AMAX) enables sari-sari store (owners) to earn more not just from selling goods but also from selling load to customers. It gives them a bigger opportunity to increase their income,” Cabreira told reporters.

She said 100 families were given AMAX businesses worth P2,500 each. Each retailer kit comes with a mobile phone, a special retailer SIM and P1,000 worth of load. The company is planning to give AMAX kits to 300 families in Ormoc City.

As beneficiaries, the families’ sari-sari stores will serve as retail distribution channels of Globe that will operate a prepaid load business powered by Globe AMAX.

Among the beneficiaries is the Polenio family in Barangay San Antonio. Their daughter Shiela Daclitan told Sun.Star Cebu that the daily average of P80 in earnings from AMAX is a great help considering that their daily income is P300 on slow days.

Jolly-Bes, the name of the family’s sari-sari store, earns up to P1,000 daily during their neighbors’ payday.

“Ninety-five percent (of mobile users in the country) are prepaid subscribers...The prepaid market continues to increase. Therefore, the opportunity of AMAX retailers gets bigger as time progresses,” Cabriera said.

She said Globe covers a “big share” of the prepaid market in Ormoc City.

Globe has 35 million subscribers nationwide.

The company has also activated prepaid load retailers in Palawan, Batangas, Lanao, Compostela and Bicol.

American actor Gabriel Macht, who is popular for his role as Harvey Specter in the TV series Suits, went to Ormoc on Saturday to lead the ceremonial rebuilding of the Polenio family’s store. He was accompanied by Globe officials and Leyte 4th District Rep. Lucy Torres Gomez.

Globe also worked with Gawad Kalinga to put up 100 houses in a GK Village in Barangay Tambulilid, Ormoc City. Last month, Globe executives and officials led the construction of the houses. The rehabilitation efforts of the company in disaster-stricken areas are part of its Project Wonderful program.

Published in the Sun.Star Cebu newspaper on March 11, 2014.

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