PC market demand volume steady, says IT company

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Monday, March 31, 2014


DESPITE reports of the decline in the PC market, a global IT distributor said demand volume remains “steady.”

Eternal Asia (EA) Global Supply Chain solutions, Inc. - Philippines general manager Jason Cheng said the performance of the PC market is backed by the growth of the business process outsourcing (BPO) industry in the country.

“People think that the PC market is declining because they see people buying laptops and tablets. But in spite of that, the volume of monitors is still flat or steady... that could be attributed to the growth of the BPO sector,” Cheng said.

He said AOC remains to be the top seller monitor brand for EA.

EA partners with 15 global IT and consumer electronic brands. These include AOC, Toshiba, Samsung, Philips, MSI and Neo. EA acts as the authorized distributor of these brands in the Philippines.

In a recent event by the company in Cebu, Cheng said it is also strengthening its network of dealers and resellers in the country.

EA sales manager for Visayas and Mindanao Aimee Pamatian said they have 200 resellers in Visayas and Mindanao, 50 of which are in Cebu.

Pamatian said the resellers are the ones that connect their products to BPO companies and also to consumers.

The Visayas office of EA contributes 35 percent share of EA Philippine’s sales.
EA also offers logistical support and after-sales service.

Its Cebu office is on Escario St. in Cebu City.

EA is also present in five other countries in Southeast Asia, with its headquarters in Singapore. EA offices in these countries are focused on IT distribution.

EA in its website expressed belief in the growth potential of the South East Asia market.

“(We are) deeply committed to continue to invest in the resources needed to aggressively grow our IT distribution in each country that we operate in,” the company said.

Published in the Sun.Star Cebu newspaper on April 01, 2014.

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