Skycable highlights services in mall event-A A +A
By Mia A. Aznar
Monday, March 31, 2014
EASIER access for customers is what drives businesses to hold exhibits at malls. The success of the three-day Skyzone event at the lower ground floor of the SM City Cebu makes the company want to hold such events more frequently.
Skycable head for marketing in Central Visayas Gel Reyes said they hope to hold similar events quarterly or twice a year.
“Mall hours are longer and those who come to the mall can do many things. They can add dropping by the exhibit area to their itinerary for the day,” she said.
Reyes said that rather than have clients go all the way to their main office in Mandaue City to make inquiries or avail of their new product promotions, most would rather go to the mall.
The Skyzone exhibit was held simultaneously in Manila, Cebu and Davao simultaneously over the weekend. On Friday alone, they entertained 300 inquiries and applications.
For Reyes, it was a chance to show customers new product offerings like their high definition channels, access to HBO Go, pay per view deals and a gadget that allows HD users record their favorite TV shows for repeat or later viewing.
Reyes added that the venue also entertained new applications, complaints from existing customers and concerns about billing and signal clarity.
The exhibit featured TV screens so that customers could see the differences between ordinary channels and those in high definition. They also allowed the use of tablets so that customers could test the performance of their Internet service.
They especially wanted to promote their exclusive HBO Go access, which is offered in the Philippines only to Skycable subscribers who have availed of the HBO Pack.
She clarified that HBO Go can be accessed even if the subscriber has a different Internet service provider.
The HBO Go website allows users to watch all the channel’s original productions at their own time. Each subscriber is allowed to register three gadgets, allowing access to the site for those who are out of the house.
Reyes said the application comes with a parental lock feature, allowing parents control what content their children have access to. It also sends email notifications for changes made on the parental lock. Launched this month, Reyes said it has become popular among their subscribers.
With over 40,000 subscribers all over Cebu, Reyes said between 600 and 700 subscribers have availed of the complete lineup of HD channels. This, however, does not mean only a few have access to HD channels.
Reyes explained that they have allowed subscribers to choose the channels they want to fit their budget and that some of their clients have done away with other channels so they could choose the most important ones.
“This is easier now with the Digibox because customers can just call and it can be done remotely. There is no need to wait for the lineman to arrive and make the adjustments.”
With the Digibox, Reyes said they are also offering the iRecord, a small gadget that is connected to the Digibox and allows the user to record specific TV shows.
She said the iRecord can pause a program, rewind it and play it for those who miss critical parts of a TV show. She added it is ideal for households with just one TV because it means a family member can watch a TV show at a different time without having to fight with another who is watching.
Published in the Sun.Star Cebu newspaper on April 01, 2014.