Future of music consumption is streaming: Smart official

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Tuesday, April 8, 2014


WITH the cost of smartphones going down and as mobile networks backed by fiber optic technology become more and more robust, streaming music from the cloud will soon become the preferred mode of music consumption among users, according to Smart Communications, Inc. (Smart).

“Streaming is without a doubt the future of music consumption, and Smart has already paved the way for Filipinos to enjoy this new way of listening to their favorite songs through services such as SPINNR, the first music-streaming service in the country,” said Charles A. Lim, executive vice president and head of the Wireless Consumer Division at Smart.

Around the world, music streaming is quickly eclipsing traditional ways of consuming music, like downloading digital versions of songs or buying the physical album of an artist.

According to a recent report by the global music trade group the International Federation of the Phonographic Industry (IFPI), revenues from music streaming jumped by 51.3 percent in 2013, signifying a shift in consumer preference toward more convenient and affordable ways of accessing their favorite tunes.

Unlimited

By streaming songs on to their devices, music lovers no longer have to put up with limited storage space on their phones or deal with conversion of files just to listen to the songs of their favorite artists.

“Most users go to video sharing sites, download the music from there, then convert the file to a format that is compatible with their devices. This method is cumbersome, and prevents users from enjoying the songs that they love instantly,” Lim said.

With the presence of music-streaming services such as SPINNR and Deezer, these inconveniences are quickly eliminated, Lim said. All users have to do now is download the app on their phones, search for the song they want to hear, and instantly enjoy their favorite tunes on the go.

SPINNR has not only made music streaming mainstream, but affordable as well. For P2.50 per day or P49 a month, users have unlimited access to millions of tracks from SPINNR’s quickly expanding music catalogue.

“And the good news is SPINNR doesn’t come with additional data charges, so users can listen to their playlists all they want, wherever they are. We have supercharged our network in the past years so users can experience seamless and uninterrupted music streaming with SPINNR,” Lim added.

Apart from ma­­king tunes accessible and convenient, SPINNR also prides itself in bringing the total music experience to everyone by having an active hand in mounting concerts and offering exclusive perks such as the chance for fans to meet and greet their favorite artists.

SPINNR gave away hundreds of tickets to the 7107 International Music Festival at Clark, Pampanga in February, and even gave lucky subscribers the chance to interact with American rock band Red Hot Chili Peppers, hip-hop recording artist Kendrick Llamar, rapper Kid Ink and world-class DJ Kaskade at the said groundbreaking music festival.

Concert

SPINNR is now gearing up to provide subscribers with the same experience at the Red Tour, the much-anticipated concert of award-winning country and pop sweetheart Taylor Swift in Manila in June.

Available to all 72.5 million Smart, Talk ‘N Text and Sun Cellular subscribers, SPINNR also allows charging of subscription to users’ prepaid or postpaid accounts, eliminating the need for a credit card to access digital services such as music streaming. (PR)

Published in the Sun.Star Cebu newspaper on April 09, 2014.

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