Cosmetics maker expands production-A A +A
Wednesday, June 11, 2014
HOMEGROWN manufacturer of beauty and skin care products GT Cosmetics is expanding its production with the construction of a new manufacturing plant in Tayud, Consolacion.
The firm allocated at least P30 million for the expansion project, which aims to double the current production capacity of 40,000 a day. The new plant sits on a 3,000 square-meter property and is slated for completion this year.
“We are actually in a hurry with the construction with this full (Asean) integration taking place. We are seeing the Asean integration as a huge window of opportunity to market our products,” said GT Cosmetics founder and chief executive officer engineer Leonora Salvane in a press conference yesterday. “We plan to firm up our strategic position in the emerging markets of Asia.”
Salvane said that the new plant will help them cope with the expected increase in demand as their retail partners, like Watsons, eye expansion within the Association of Southeast Asian Nations (Asean).
Salvane said there are about 600 million consumers within the Asean.
She said GT products already has a presence in Japan, Korea, China, US, Canada and Finland, although orders in some countries are still low.
GT has two manufacturing plants in Liloan, Cebu and Marilao, Bulacan. The Marilao plant caters to the National Capital Region and Metro Manila requirement.
Salvane said that in line with the company’s preparations for the Asean integration in December 2015, GT Cosmetics will have new products, like papaya lotion, liquid soap, fragrances and body scrub. The products will be introduced to the market this year.
GT Cosmetics has nine products in the market with the addition of GT Facial Scrub Cleanser and Moisturizer, which was launched yesterday.
Aside from the expansion plans, the firm is also working on other important measures to become globally competitive.
Salvane said they are waiting for their ISO certification on top of improving further their products’ packaging. GT Cosmetics products are Food and Drug Administration-approved and Halal-certified.
The firm was established in 1994 with only P500 as capital.
Salvane, who is a chemical engineer, made papaya and carrot soap using her baking pans as moulds in her home kitchen with the help of four assistants. They produced 50 soap bars per day.
Today, the company has more than 300 employees manufacturing 40,000 products a day in all of its product lines. GT earns an average gross income of P25 million per month.
To celebrate its 20th anniversary on June 16, GT Cosmetics will conduct a free-soap making training workshop and other activities in partnership with the Liloan Municipal Government.
Published in the Sun.Star Cebu newspaper on June 12, 2014.