LG unveils G3 smartphone in Cebu

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Sunday, July 6, 2014

LG Electronics Philippines mobile product marketing manager Faith Mijares discusses features of the new LG G3 Android phone during its launch in Cebu. (Photo by Arni Aclao of Sun.Star Cebu)


AS they see increasing growth in Cebu, LG Electronics Philippines hopes to see the trend to continue with their new flagship smartphone.

The company unveiled the LG G3 smartphone Friday to their dealers in the region and demonstrated the new phone’s features.

Since its release in the Philippine market just last June 28, some 200 units have already been sold in Cebu, said regional sales manager Ronald Chan.

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Chan believes more smartphone users are choosing LG, noting the over 15 percent growth in Cebu last year, from just single-digit growth in previous years. He credits the competitive price points and the support of dealers for the success of the brand in Cebu.

Chan hopes that with the LG G3, more people will also appreciate their product lineup, including the GWatch and GPad.

The LG G3 boasts of being the first smartphone to use the highest display quality.

Simplicity

Vice president for mobile communications Lawrence Kim said the phone has been designed with simplicity in mind while staying smart.

“It is empowered with the best technology has to offer and is the most innovative device of 2014,” he said at the launch.

Product marketing manager Faith Mijares said the phone’s features were designed using the insights they gathered from consumers. They made changes to the user experience, making things more simplified.

The three core technologies of the phone are its display, its new camera and design.

The display boasts of the clearest and most vivid images with the high resolution quad high definition, four times higher than standard HD.

The battery consumption is meant to be 20 percent more efficient. At 5.5 inches, the size is between a phablet and a smartphone, which Mijares said is ideal for single-hand use.

The camera uses laser autofocus for quicker autofocus while the design itself has hidden curves to make it look more stylish.

Security

Other features include adjustable keyboard height, additional notification features, Knock Code security and a kill switch to erase data and render the phone unusable in case it is stolen.

The phone comes in 16GB and 32GB models, priced at P31,990 and P35,990, respectively.

They are also selling the units at zero interest for 12 months.

Published in the Sun.Star Cebu newspaper on July 07, 2014.

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