Event showcases ‘best of Cebu’

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Sunday, July 20, 2014


SUN.STAR Cebu showcased last Friday the winners of its Best of Cebu 2013 search.

The event was held at the Oakridge Pavilion on A.S Fortuna St., Mandaue City and was described by guests as one of the “best” nights in Cebu as it put together the best in the city.

“The Best of Cebu was such a laudable effort to highlight what we have to offer. It gives people the chance to experience and taste the best-all in one place,” said Theresa Gonzales, corporate communications manager of Visayan Electric Co.

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Carmel De Pio-Salvador, managing director of Global Carrier Philippines and president of Philippine International Seafreight Forwarders Association Cebu Chapter, said the event was a showcase of Cebu’s pride.

She said the project is “very laudable” because it enabled Cebuanos to know more about what they can offer to guests visiting the province. It also allowed locals to patronize their own delicacies.

“Whenever I visit a new city, I always check what the place has to offer and I look forward to the experience all the time. With the Best of Cebu, now we have the right guide for our guests to have the memorable experience too,” said Salvador.

World class

Half of the 80 winners of the Best of Cebu 2013 search were gathered together in one night to celebrate what made them stand out in their respective categories.

Sun.Star Publishing Inc. president and general manager Julius “Jayjay” Neri Jr. said the event aims to make Cebu a world-class destination by featuring only the best. He said the initiative is the company’s effort to help spur development and bring the local economy to greater heights.

He advised the winners to keep up their good work and level up. He encouraged non-winners, though, to continue striving for the best.

The Best of Cebu search was conceptualized by Maki Garcia-Evans. It was first featured in the Dec. 13, 2013 issue of Sun.Star Cebu’s Weekend magazine, which had just been redesigned. The first batch of winners was spread across seven categories namely services, shopping, hotels, public facilities; food and drink; fun and games; and beauty and wellness.

The selection process for Sun.Star Best of Cebu 2013 took four months. This involved nominations from the panel members for each category, collating of data from random office polls, lengthy deliberations, site visits, and in the case of food and drink, “blind” taste tests.

Driving force

However, with the twin calamities that hit Cebu last year, the project took on a more significant meaning: “the honorees now represent the driving force behind a resilient Cebu economy,” the company said.

“The Best of Cebu is great because it makes establishments want to up their ante, which can only be good for us locals and tourists alike. We will end up having only the best of the best in the city, and it will help put Cebu on the international map as a must-visit destination even more,” said Kaye Luym-Sala of A~List.

“It is a brilliant project that would not only help the local business players of Cebu but boost tourism by showcasing the best of what Cebu can offer, especially that it’s endorsed by a leading publication that the Cebuano locals trust,” said Charlene Go, public relations manager of Cebu City Marriott Hotel.

Asked what could be further improved, Gonzales said, “it would be best though to make it a little longer, not just for one night, so more get to experience it. It would surely boost the retail industry in Cebu as more people get to know our products and services, more people would want to come and that means more business for our local industries.”

“The project is already great because it helps locals discover what the best and new establishments are in Cebu. If there’s a way to open it to the public in the future it will be even better, especially for the food since that’s what Filipinos love. Look up “Taste of Chicago,” said Mynimo founder and chief executive officer Wesley Chiongbian.

Published in the Sun.Star Cebu newspaper on July 21, 2014.

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