Reader’s Digest names Camella ‘trusted brand’

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Thursday, July 24, 2014


FOR three years running, Reader’s Digest named Camella as one of Asia’s Trusted Brands – and for the third straight year, the company was handed a Gold Award.

Camella has built over 250,000 homes in Mega Manila and 38 other key provinces and 65 cities and municipalities. This, the company said, is testament to their 40 years of perseverance to make true their dream to give Filipinos a home.

Camella has maintained a strong presence in Cebu for more than 20 years with 30 projects and over 10,000 houses built. In Lapu-Lapu City alone, Camella built a number of communities including Vittoria, Camella Montserrat, Camella Homes Mactan, Vistabella, Vistabella Executive and Costa Cittadina.

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In Cebu City, Camella developed several communities spearheaded by Pasadena, an exclusive community located in Guadalupe, right at the heart of the city center.

On the hilly terrain above Talamban is Camella’s flagship development, The Riverscapes, a well-integrated community built on 70 hectares of rolling terrain.

In Talisay City, Camella developed Azienda, a 100-hectare master planned community that was the first of its kind in Cebu. Linked to Cebu City via the new South Coastal Highway, Azienda is a booming residential and commercial area. In Carcar City, Camella built its newest residential development, Camella Carcar, with plans of
expansion for a commercial area.

The Reader’s Digest’s Asia’s Trusted Brands award is the premier consumer-based international measure for brand preference across Asia. Each year, it approaches ordinary consumers, as well as Reader’s Digest subscribers, soliciting their opinion on what brands of specific products and services are important to them.

7 markets

The consumer polls are conducted across seven markets in Asia – namely, Malaysia, Hong Kong, India, the Philippines, Singapore, Taiwan, and Thailand. From this survey comes a list of the brands most known and trusted by those countries’ consumers.

On its 16th year, the award-giving body once again partnered with French research giant, Ipsos – the world’s third largest market research company. With offices in 84 countries, Ipsos is the only independent market research company both controlled and managed by research professionals, working both on a global scale and in local markets.

The research agency asked respondents to list their most trusted brands in specified product categories then give each brand a rating on a scale of one (poor) to five (excellent) on six criteria: trustworthiness & credibility, quality, value, understanding of customer needs, innovativeness, and social responsibility.

Winners are identified for each of the seven markets as well for the entire Asia. To win an Asia Trusted Brand Award, the brand must win in at least three of the seven markets surveyed. A trusted brand must enjoy international favor while upholding a powerful local connection.

The results have proven to be an accurate reflection of consumer trends and preferences throughout Asia. In fact, further polling proved that 83 percent of Asia’s consumers agree that the results of this survey help them make their purchase choices, and, if a brand has been named a Reader’s Digest Trusted Brand, 64 percent say they are more likely to choose this brand when they next need to purchase such a product.

Gold Standard

The brand with the widest geographical reach becomes the Gold Standard. Winning the Gold for the Reader’s Digest Trusted Brand Award for Property Developer signifies that Camella’s rating “clearly excelled above other brands in the same category.”

The company said this is a wonderful show of appreciation for the company that has built quality homes and themed communities and masterplanned “cities” in more cities, municipalities and provinces than any other property brand. (PR)

Published in the Sun.Star Cebu newspaper on July 25, 2014.

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