Couple’s trips lead to 2 kiosks offering waffles

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Friday, July 25, 2014


CITING the thriving food business in Cebu, entrepreneurs Wayne and Pia Congmon diversified their family business and ventured into Waki Waffles, a business inspired by their love for travel and eating waffles.

“You learn a lot when you travel and it was during those recent trips when the idea of getting into waffle business hit us. As soon as we came back from the trip, we researched about this kind of business,” said Wayne, who also owns Song Hits! KTV in the Banilad Town Center.

With an initial investment of P1.7 million, the couple set up two kiosks in Ayala Center Cebu and SM City Cebu. Waki Waffles started operating last April in SM, while the Ayala branch opened last month. Since the business opened, Wayne reported it has drawn traffic from various customers.

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“We really didn’t have a hard time enticing people to try our waffles. It could because Cebuanos have grown so much in terms of trying out what’s new in the market.

They have become open-minded and adventurous,” said Pia. “As for our foreign customers, most of the feedback we’ve got is that ours are ‘real’ waffles.”

Although they source some of their raw materials locally, Wayne said the major ingredients are imported from Europe. They’ve also purchased waffle irons from Belgium.

Wayne said their main selling point is the quality of the waffles and the liberty they give their customers to customize or create their own waffles with the various toppings.

“We are trying to convey a dining experience with endless possibilities that is fun and exciting,” said Wayne.

Waki Waffles currently has 14 flavors with prices ranging from P65-P120.

Asked about their long-term plan, Wayne said they envisioned opening Waki Waffles branches in malls in key cities in the country.

“The long-term plan is to grow big by franchising. In fact, since we opened, we already received inquiries for franchise but currently we are still in the process of perfecting the business model. We hope to open the franchise soon,” said Wayne.

He noted Manila would be his first target for expansion.

“There is a big market for waffles. With tourism and purchasing power increasing, there are a lot of people who would dine outside of their homes,” said Wayne.

Published in the Sun.Star Cebu newspaper on July 26, 2014.

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