Canon to go ‘beyond transaction’

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Sunday, August 3, 2014


CONTRARY to popular belief, smartphones have not killed the digital camera business, nor has the paperless movement lessened the need for printers.

If anything, social media has encouraged people to learn how to take better photos and buy better equipment, said newly-appointed Canon Marketing Philippines president and CEO Lim Kok Hin. And with so much data available over the Internet, Lim said even more things need to be printed and that the world today cannot go entirely paperless.

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Lim was in Cebu Friday to meet with his staff and encourage them to grow Canon’s business at least four times what it is now by going beyond sales transactions. He also met with the local press hoping to get the message across to the public that the brand wants to build relationships with its customers.

He explained that they want Canon customers to understand that the company is ready to provide support that is more than what is expected such as letting them know how to maximize features of the products they buy and how accessories can help, holding trainings and seminars to help them take better pictures and taking them on trips so they can go places.

Lim said the demand for cheaper, entry-level point and shoot digital cameras has waned, as smartphones have been able to provide similar features. However, the more people share photos online, the more they see the importance of posting higher quality images.

“Before smartphones, less pictures were taken. Now, we take 50 times more photos. And because photography has grown, many realize they need good pictures,” Lim said.

High-end units

Lim said this has paved the way for more hobbyists, driving up sales of high-end SLR cameras and entry-level SLR models.

As for printing, Lim said people still see the need to print documents and photos, especially the most important ones. For the Philippines, Lim said there is much more potential for sales as incomes of people improve.

He acknowledged that there are many brands that can give good prices for their products, but Lim said that as far as photos are concerned, they are the only brand that can provide the full spectrum, from capturing photos, printing, managing and storing.

Lim replaced Alan Chng as president and CEO last July 1. Chng now heads the office in Thailand. Before his appointment to the Philippines, Lim held several positions in the company around Southeast Asia.

In the Philippines, it has five regional operations--North Luzon, South Luzon, Central Luzon, Visayas and Mindanao. Aside from its sales and marketing division, Canon also has divisions in research and development, business machines and IT solutions in the country. Its business machine manufacturing plant in Batangas employs 3,000 workers.

Published in the Sun.Star Cebu newspaper on August 04, 2014.

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