Globe: Robust network boosts subscription to bulk data plans

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Thursday, August 21, 2014


THE growing pervasiveness of the Globe Telecom’s 3G and 4G coverage as well as proliferation of competitively-priced smartphones led to over 90 percent of the company’s mobile data customers to subscribe to bulk data plans.

As the telecommunications provider expects to equip 100 percent of its network with4G HSPA+ technology by the end of third quarter, more and more mobile customers are seen subscribing to bulk data plans. “More than ever, customers see the benefits of staying connected wherever they area. With the prevalence of smartphones and other mobile devices, people are able to make phone calls, but also perform a myriad of tasks even when they are away from their homes and offices,” said Globe chief operating advisor Peter Bithos.

With substantial increases in smart device penetration, so does the demand for reliable and efficient data plans. Individuals now consider connectivity essential – needing access to the web anytime, anywhere. In an emerging market like the Philippines, mobile devices will often be used as the primary or only connection to the internet, said Bithos.

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From the success of Globe Free Facebook, the company took on the opportunity to introduce better data plans that not only fulfill the customer’s connectivity needs but also add value for their money.

Globe recently introduced GoSURF, its consumable mobile Internet plan that offers customers megabytes of data. Over 90 percent of Globe Prepaid, Postpaid, TM and Tattoo Prepaid customers enjoy access to the World Wide Web with the new GoSURF plans.

Globe follows the lead of international telco giants like Verizon that have started offering bulk data plans. Verizon recently said they will start throttling back LTE speeds on its heaviest unlimited-plan subscribers when they move into congested cells on its network.

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“We are glad to see that more Filipinos have grown to embrace their digital lifestyle with the use of bulk data plans that give them more value for their money. With GoSURF, customers get to choose from a wide range of consumable data plan, for as low as P10 for 10 MB to as high as P2499 for 15 MB,” said Bithos.

While on GoSURF, customers only pay for the data they consume, whatever their online activity may be. From sending important emails to updating social networking sites, one is only charged through the MBs used. In terms of usage, compared to previous Globe SuperSurf promos, GoSURF is not subject to the Fair Use Policy, where a customer’s mobile browsing experience is affected when data usage goes beyond the allocation. With GoSURF, a customer is allowed to use up the purchased amount of data without being throttled or switched to slower speeds.

GoSURF plans also come with the no bill shock guarantee to ensure that customers are protected from excessive data charges. Aside from providing a reliable data connection, GoSURF subscribers also get free access to top notch content such as Spotify for six months. Globe forged a partnership with the leading music streaming service to provide customers free access to over 30 Million songs without consuming the data allocation. (PR)

Published in the Sun.Star Cebu newspaper on August 22, 2014.

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