FILIPINO technology company Star Telecom Alliance Resources Inc., the parent of smartphone brand Starmobile, announced yesterday the start of its mobile phone production efforts in the Philippines as it starts assembly of 20,000 units of the UNO B208 featurephone in a facility in Calamba, Laguna. This officially makes Starmobile the first Filipino brand to assemble mobile phones locally.
“Since we started five years ago, it has been the company’s goal to contribute to the local economy and provide employment by assembling phones in the Philippines,” said Starmobile chief operating officer Michael Chen.
“Aside from bringing us a step closer to our dream of building up the Philippines as an important player in the global tech scene, this will also benefit our bottom line, as it will result in more cost- and time-efficient logistics and shipment around the country. In addition, because we will have parts and an assembly facility locally, we expect this to improve our after-sales support for our customers,” he said.
Since it first offered Android devices, Starmobile has won a slew of innovation awards from reputable media outfits. The company’s flagship Knight series has won top awards since 2013—a feat that has not been replicated by any local device company. PR
Published in the SunStar Cebu newspaper on June 16, 2017.
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