Homegrown bakery eyes Bohol, Leyte | SunStar

Homegrown bakery eyes Bohol, Leyte

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Homegrown bakery eyes Bohol, Leyte

Wednesday, September 27, 2017

HOMEGROWN bakery San Jose Bakeshop is poised to open at least 10 branches per year starting 2018 through franchising.

In an interview, Niñi Jose Tiongko Jr., the president, said it is about ime that the local bakeshop spreads its wings to other areas in the Visayas.

“Specifically, we are eyeing expansions in Bohol and Leyte. There are also invitations in Davao. But in the near term, we hope to bring our business to the Visayas,” he said.

San Jose Bakeshop is opening the business for franchise to encourage more Filipinos, particularly the overseas Filipino workers (OFW) and their families to explore opportunities in the bakery business.

“The bakery business remains to be profitable because it has a ready market. The Philippines is still a bread-eating nation,” said Tiongko.

Bread remains the country’s second staple after rice. The bakery business is one those ventures that brings high returns at minimal investment if run properly and if owners innovate regularly, the entrepreneur noted.

San Jose Bakeshop’s franchise package costs at least P1.7 million, depending on the store size. It already covers the franchise fee, equipment, employee training, marketing support and the use of the brand.

Aside from tapping the OFWs, the company hopes to target the retirees and anyone who wants to become an entrepreneur.

He said franchising is a faster strategy to grow a business.

At present, San Jose Bakeshop has about 30 branches in Cebu, six of which are franchised businesses. It started opening tbe business for franchise in 2014.

“We feel that we are ready to expand our network. We have already put in place a system, improved our supply chain, and created a central commissary that will support our growing business,” Tiongko said.

This Saturday, the bakeshop will hold its first Franchise Intro at the Homeschool Global Building, Acacia St. Green Valley Subdivision in Capitol Site, Cebu City from 1 p.m to 5 p.m. The event aims to introduce San Jose Bakeshop to interested franchisees.

San Jose Bakeshop was established in 1983.

Now being handled by the second generation, the homegrown bakery has grown into a full-service bakeshop offering not just the popular breads but also cakes, cookies, and some pasalubong items.

Amid tough competition in the bakery industry, Tiongko said they are a competitive player.

Published in the SunStar Cebu newspaper on September 28, 2017.

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