Export quality for the locals | SunStar

Export quality for the locals

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Export quality for the locals

Friday, January 12, 2018

Export-quality. By exhibiting their goods at a local mall, Cebuano exporters hope to bring their products closer to local buyers. (SunStar Photo/Amper Campaña)

FOLLOWING its successful exhibition in Manila last year, the local export industry has come together to bring the best of Cebu’s exports closer to the domestic market.

With the support of the Department of Trade and Industry (DTI) 7 and the Province of Cebu, the three export industry associations—Cebu Fashion Accessories Manufacturers and Exporters (Fame), Cebu Gifts, Decors, and Houseware (GDH) and Cebu Furniture Industries Foundation Inc.— have collaborated and brought to Cebu, “Chambers: the Cebu Project,” an exhibit that showcases Cebu’s best export quality products.

“We are making noise now. We want to communicate to the world that we are still here,” said DTI 7 Director Asteria Caberte.

She said that although it is already difficult to bring the sector’s performance back to its glory days, the industry is now bouncing back.

“We are starting to bounce back. We can feel it now,” said Caberte. “We’ve mounted this exhibit to maintain market presence.” She noted that despite the challenges, Cebuano producers and manufacturers have always been steadfast in upholding high-quality craftsmanship and in uplifting the lives of Filipinos through entrepreneurship.

“Chambers: the Cebu Project” was unveiled to the public last Wednesday at the SM City Cebu Northwing. The exhibit will run until Jan. 22.

It showcases the high-quality export products of 25 export companies in Cebu. Caberte said the exhibit was conceived to emulate a resort hotel.

“This curated and experiential setting showcases the beautiful and world class objects designed by Cebu’s talents, which combine innovative materials, exacting artisanal techniques and the latest in digital manufacturing,” she said. “This is a sequel, the first one was in Manila.

Caberte said that Cebu had a special showcase during the 66th edition of Manila Fame held at the World Trade Center Metro Manila last Oct. 20 to 22.

It was participated in by 35 Cebuano export companies.

The booth generated several visitors and buyers, with international expo organizers expressing interest to bring the exhibition to Germany and Paris.

Caberte said the exhibit is also a strategic move to court the domestic market.

“This is really intended for the local market because there is a big demand. These are the products they don’t have access to locally because these are intended for the international market,” said Caberte.

Since the 2008 global crisis, exporters have turned to the domestic market to survive. (KOC)

Published in the SunStar Cebu newspaper on January 13, 2018.

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