BPI opens 7-day banking branch

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Monday, December 6, 2010


AYALA-OWNED Bank of the Philippine Islands (BPI) launched in Cebu yesterday its first seven-day banking branch.

The full-service branch, which is located at the basement level of Ayala Center Cebu, is open every day from 10 a.m. to 6 p.m.

BPI-Cebu Mabolo branch field sales manager Niel Yu said the opening of the seven-day bank is their company’s way to improve the quality and service to its growing clients.

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The BPI Cebu Ayala Center II is also the latest addition to BPI’s extensive branch network, which now has 36 BPI and BPI Family Bank branches in Cebu.

Yu said the establishment of the seven-day banking branch in Cebu was spurred by Cebu’s banking industry, which he described as competitive and dynamic.

BPI Cebu area vice president Danilo Kimseng said there is a growing number of borrowers in Cebu availing themselves of the bank’s different products such as commercial and consumer loans. He also noted an increasing deposit volume of 10 percent.

BPI has about three million depositors nationwide. Kimseng said Cebu is a major contributor in terms of the number of depositors.

Banking anywhere

Aside from opening new branches, the bank is also strengthening its “Bank Anywhere” capability by allowing clients of the bank to transact at any of its more than 700 BPI branches free of charge. The bank also placed an emphasis on its alternative channels such as Internet banking (BPI Express Online), mobile banking (BPI Express Mobile), and phone banking (BPI Express Phone), which allow clients to do balance inquiry, fund transfer and bills payment anytime and anywhere.

Aside from its full-service branches, BPI also has close to 100 Automated Teller Machines (ATMs) and Cash Accept Machines (CAMs) in Cebu and over 1,200 machines nationwide.

With the establishment of this first seven-day banking branch of BPI, Kimseng said there is a possibility that the company will also roll out the same service in other BPI banks in other areas.

Published in the Sun.Star Cebu newspaper on December 07, 2010.

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