Cebu Pacific improves Robinson’s ticketing office

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Monday, January 31, 2011


TO SERVE its growing number of clients, Cebu Pacific yesterday opened its improved ticketing office at the ground floor of Robinson’s Cebu

Corporate Communications manager RG Orense said that they operate the most number of flights from Cebu and saw the need to expand the capability of their ticketing office and call center.

Marvin Cui, Cebu Pacific’s director for ticketing and call center, said that from just six counters, they now have 15.

They also added their agents from 13 to 24 and are now able to serve 450 passengers instead of just 212 each day with the new layout.

Cui said that by increasing their capability, they hope to show Cebu “a glimpse” of what Cebu Pacific plans for Cebu.

The new office features a waiting area for 59 customers and an express counter for those with confirmed bookings.

Orense said they have a growing market for Cebu because it is easy to fly in from other places and connect to Manila.

He added that they offer affordable fares that compete with ferries.

From Cebu, the airline flies direct to Manila, Bacolod, Butuan, Cagayan de Oro, Caticlan, Clark, Davao, Dipolog, Dumaguete, General Santos, Iloilo, Legazpi, Ozamis, Pagadian, Puerto Princesa, Siargao, Surigao, Tacloban and Zamboanga.

They said they are the only Philippine carrier to have daily flights to Singapore and Hong Kong and the most number of turbo-prop flights out of the Mactan-Cebu
International Airport.

The airline boasted that these flights utilize eight brand-new ATR 72-500 aircrafts from Toulouse, France.

“Cebu Pacific has been playing a big role in Philippine tourism by opening destinations such as Siargao and Pagadian to air travel, and by consistently forcing competition to lower fares whenever it enters the market such as what happened in Boracay,” said Candice Iyog, vice president for marketing and distribution.

While many of their clients book tickets online, Orense said ticketing offices, such as the newly-expanded one in Robinson’s, makes it easy to book flights for those who are not Internet users.

Published in the Sun.Star Cebu newspaper on February 01, 2011.

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