TO COMPETE with other call centers in Cebu in terms of recruitment, a call center corporation has created a training program to give rejected applicants a second
chance.
The training program of ePerformax Contact Centers and BPO equips potential recruits with “global” English communication skills and customer service know-how in a period of six or nine weeks.
During the company’s Cebu office’s Recruitment Partners Night last week, ePerformax talent acquisition manager Vincent Larang told Sun.Star Cebu that the training program is meant to give equal opportunities to applicants who got rejected by other call center firms or did not pass ePerformax’s initial assessment.
Potential
“Traditionally, other companies hire an applicant based on how he is doing today. They do not see the (potential) of these applicants if they are trained in a few weeks. We at ePerformax think that the errors committed by applicants can be (corrected). The gap (in their communication skills) is trainable,” he said.
The training program is handled by Global Communications and Management Academy (GCMA), ePerformax’s training company.
After a trainee passes the GCMA course, he or she will be assigned to a client’s program and will take the next step in the training process. Along the way, the trainee will experience the company’s proprietary Performance Maximization Model that involves regular coaching and one-on-one training to improve the trainee’s knowledge, skills and behavior.
Throughout the training process, the trainees will be paid, said Larang.
In a statement, GCMA general manager Justin Myers said at least 25 percent of ePerformax’s new agents come from the nine-week training program. The academy now has more than 350 trainees each week.
Labor market
“This new recruitment source has shown that the labor market is not dry. The Filipino talent abounds, and the right training and passion for results unlock all the barriers,” he said.
Larang added that there are individuals who have not graduated from college or have not reached college.
“Or if they have, how many of them have really been exposed to or equipped with (good) communication skills?” he said.
He pointed out that the training program will help them.
ePerformax was established through a partnership formed between the US-based Performance Consulting Group and the Philippine-based Transnational Diversified Group.
Its first office, which is in Manila, has been operating for eight years. Its Cebu office, which has nearly 1,000 employees coming from Cebu and neighboring provinces, opened three years ago.