Bianca Manalo is Matrix’s first Filipina endorser-A A +A
Tuesday, June 26, 2012
THE number one brand in American salons and the fastest-growing salon brand in Asia, Matrix is now on its seventh year of bringing international quality products and services to the Philippine market.
In line with this milestone, Matrix Philippines is proud to introduce world-class beauty Bianca Manalo as the brand’s first-ever Filipina endorser. Bianca, according to Matrix, captures the true essence of Filipina beauty and represents the brand’s core values – connected, daring and dynamic.
“I feel really honored to be given the opportunity to inspire more Filipinas to use and patronize Matrix,” Bianca, who’s also endorsing Matrix Thailand, shares in a press conference.
Matrix specializes in high-quality and affordable products that are created for hairdressers by hairdressers. Product Manager Wilmer Cu emphasizes that although they’re an international brand, they also understand the Filipino market.
With this, Matrix has made its world-class portfolio of products very affordable to the Filipino market. Among their leading brands in the country’s salons include WonderBrown, a range of fashionable hair colorants; OptiStraight, a safe, formaldehyde-free product used in the Matrix Smooth Rebonding Service; and Sensoria, an advanced hot oil hair care treatment.
Beyond supplying products, Matrix also equips hairdressers with professional education. Last year, Matrix Philippines pioneered the Matrix Education Caravan, a mobile salon on wheels that brings the education to hairdressers in key cities all over the country.
Matrix products are available in most salons nationwide. (PST)
Published in the Sun.Star Cebu newspaper on June 27, 2012.