Gillamac’s inks partnership with Cartridge World
Wednesday, August 11, 2010
More Sections
CEBUANO-owned Gillamac’s Marketing Inc. has teamed up with Cartridge World, an ink refilling and toner replacement service provider.
Bruce Newfield, master franchisee of Cartridge World Philippines, said Gillamac’s “is a recognized and respected name that serves the public and corporate worlds, and we believe they have the capacity to spread our product.”
Lucrecia G. Alvarez of Gillamac’s said during the recent launch of its partnership that they are optimistic the partnership will benefit both companies and the public.
Updates on President Benigno Aquino III's presidency
Cartridge World has six outlets in Manila selling only their products and Gillamac’s will be their first distributor in Cebu.
“Having Gillamac’s sell our product is better than doing it ourselves because the stores that we have cannot serve the public well enough,” said Newfield.
Same yield, quality
Cartridge World offers the local market a cost-effective and quality alternative to those using Original Equipment Manufacturer (OEM) printer cartridges, he said.
“People always say that refills do not provide the same yields or quality as the original inks but I assure you that our products will be able to provide you the same quality and number of prints as the original ones, at an affordable price,” Newfield said.
Based in Australia, Cartridge World has consistently been acknowledged by Entrepreneur Magazine as the world’s number one ink refiller and toner replacement service.
Newfield said their inks come from Germany and are formulated to be “like the original” while its cartridges and toners are sourced from Australia, United Kingdom and United States.
Cartridge World has more than 1,700 stores operating worldwide.
Newfield assured Cartridge World is the only company in the country “that will not void your printer warranty or cause damage to your printer,” for which the company offers a 100-percent money-back guarantee.
Their products are now being sold at Oclar in SM Cebu and Gillamac’s Business Center in their Sanciangko, Cebu City branch.
