Campaigns & Grey rebrands in Cebu

ONE of Philippines’ leading integrated marketing communications agency, Campaigns & Grey, an affiliate of global advertising network Grey Group, announced that its Cebu office, Campaigns Cebu is now officially re-branded as Campaigns & Grey Cebu (C&G Cebu). The move is aimed at strengthening the company’s presence and to position itself for further growth in the local market.

Established in 1994 in partnership with Campaigns & Grey, C&G Cebu has since cultivated a solid presence in the growing advertising market of Central and Southern Philippines. Its major clients include Camella, Electrolux, S&R Cebu, Sun Cellular, and the Department of Health. Using Campaigns & Grey communications standards, C&G Cebu broke into the local advertising scene with several accolades, which include ‘Best Print and TV Ad’ from the Philippine Catholic Mass Media Awards and a gold award from the Summit International Awards for its ‘Adopt-a-School’ television commercial.

The re-branding of C&G Cebu comes on the back of Grey Group acquiring a majority stake holding in Campaigns & Grey in August last year. The group has held a minority stake in Campaigns & Grey since 1994. While C&G Cebu continues to offer 360 results-oriented solutions in advertising and graphic design, publicity and promotions, brand strategy, and media optimization services; it will also tap on resources and the vast regional network under Grey Group.

Zen Pastoriza, managing director of Campaigns & Grey Cebu, explained that clients, particularly those from Manila looking to break into the Vismin markets will greatly benefit from the agency’s extensive on-ground knowledge and experience with local consumers.

“After Manila, Cebu is Philippines’ next growth engine to propel the country as an
emerging global market player,” said Yoly V. Ong, group chairperson, Campaigns & Grey.

“There is exponential potential for growth and untapped opportunities to be explored. Cebu is definitely the place to be right now.”

Founded in 1986, Campaigns & Grey is a Manila based full service communications agency with capabilities including strategic planning, advertising, digital marketing, activation, public relations and advocacy communications.