Havaianas celebrates golden anniversary in MYOH 2012-A A +A
Sunday, July 22, 2012
THIS year, Havaianas will take you through a colorful and exciting tour back to where it all started. As the brand celebrates its 50th anniversary, Make Your Own Havaianas 2012 is geared to be the most special one yet. Havaianas will let you experience this through Make Your Own Havaianas’ exhibit.
The Havaianas story is told through a blaze of color and fashion, showing how Havaianas paved the way for flip-flops to become a respected style statement the world over.
“We believe that every Havaianas pair that you own has a story to tell, and all those stories combined from our fervent supporters play a big part in the brand’s history.
For this reason, Make Your Own Havaianas will not just be a branding event where they can design their own pair, but a gathering that will honor everything that contributed in making the brand what it is now,” shares Anne Gonzalez, managing director of Havaianas Philippines.
In true Havaianas fashion, self-expression has never been this chic with its ten special pins that speak volumes of its heritage. The happiness, 1962, Brasilipinas and soccer ball, all trace back to its roots in Brazil. Embellish these on soles that run the vibrant spectrum of the rainbow: from a pop rose, to an ice violet and lemon green, to the exclusive Make Your Own Havaianasestampas sole, these all remind you of the beautiful bursts of sunshine on a warm summer day.
From Aug. 2 to 5, step into the most special Make Your Own Havaianas yet at the SM City Cebu NorthwingArium. By mixing and matching colorful straps, soles and pins inspired by the brand’s heritage, vintage fashion and golden anniversary representations, to learning the story of their much-loved flip-flop brand, Havaianaticos will truly take part in creating yet another history by making a pair that will stand for their taste and will bring happy-fashion right at their feet.Tag all your Havaianas tweets and Instagram photos with #myohcebu2012.
Published in the Sun.Star Cebu newspaper on July 23, 2012.