Shangri-La launches mobile application for iPhone

HONG KONG-based Shangri-La Hotels and Resorts announced today the launch of the first of the two phases of their mobile application (app) for iPhone.

As a natural extension of the brand’s recently revamped website, the new app will not only encompass all the features of the website’s functions, but it will now provide easy access and booking for Shangri-La’s 72 hotels and resorts at one’s fingertips, anywhere in the world.

Developed to maximise the features of the current smartphone technology, the free Shangri-La app that is available for download through the App Store in English or Simplified Chinese, allows guests to search and book real-time reservations at all Shangri-La hotel locations, view all special promotions and receive location-based offers at specific hotels with GPS technology, and manage their Golden Circle loyalty programme membership account efficiently. The app for iPad, Android and Blackberry devices are currently under development.

Key features of the mobile app will enable users to: Explore, book, view and edit room reservations at over 70 Shangri-La, Traders and Kerry hotels and resorts, join Golden Circle quickly with just a few taps, check Golden Circle Award Points balance and manage the membership account, redeem points for complimentary stays plus dining and CHI, The Spa vouchers, get travel tips, read and share travel stories with Golden Circle members, integrate with popular social media platforms, connect to the nearest international toll-free numbers for 24/7 customer support using location-based GPS technology and retrieve offers and stories at Shangri-La hotels with the built-in QR code scanner.

As part of the launch campaign, from now until Oct. 15, 2012, all users who download the app and share their travel stories in “Your Circle” – the segment dedicated to personalised feature contributions within the programme’s travel site “Inner Circle” - will have the opportunity to win one of the 20 luxurious vacations, each of which is a three-night stay in an Executive Suite at any Shangri-La hotel or resort of their choice.