SM highlights Pink October

SM City Cebu supports the Breast Cancer Awareness Month or the Pink Month this October. The Pink Month is an international health campaign organized by ICan Serve to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. The campaign also offers information and support to those affected by breast cancer.

In SM City Cebu, breast cancer patients can avail of free consultation and counseling in the Pink Room, located outside the mall administration office (clinic). Doctors and volunteer nurses will entertain patients for breast examination and consultation every Tuesdays and Thursdays of the month of October from 3-6 p.m.

A Pink Lane in SM Supermarket will serve as a counter for breastcancer patients and survivors for the whole month of October. SM City Cebu takes pride for being the first establishment in Cebu to have the Pink Lane.

Listen to the soulful music of the female trio singers Baihana in a mini-concert dubbed Pink Symphony on Oct.12, 6 p.m. at the Northwing Atrium.

Shoppers can avail themselves of a Pink Coupon for only P100. The Pink Coupon can be used in participating beauty salons and spa clinics. Pink Coupons are available from Oct. 12-14 and can be purchased at the lower ground floor of the main mall (fronting Tela Fabrica). Proceeds of the sale will be donated to ICan Serve Foundation.

Check out a wide variety of pink-colored items from participating mall tenants during
the Pink Yard Sale from Oct.12-14 at the lower ground floor mosaic area fronting Tela Fabrica. Items are for sale at a very reasonable price.

A silent auction on pink-inspired chairs by Cebu’s top furniture designers happen from Oct. 22 to Nov. 4 at the Northwing Atrium. Proceeds will go to I Can Serve Foundation. A mass will be offered for breast cancer survivors during the Pink Mass on Oct. 28, 9
a.m. the Northwing Atrium. A healing session will happen after the mass.

For event updates, check out SM City Cebu (Official) on Facebook.